IMHO the solution to this problem is very simple: to
use conventions or formats in the domain names semantic, the same way as we
do in the normal life. To leave people use their imagination and creativity and permit
corporation to find their financial and marketing advantage.
So not in the formal
ways some ccTLDs do, adding doted words (xxx.cci.fr, for French chambers of commerce,
none is using, prefering http://cci-city.fr or even .com).
Let not replace the
DN chaos by a simplifyng complexity.
Let assume that the gTLD ".sys" is dedicated
to semantic ou formated registrations. This means that you do not register domain
names but formats of domain names, like "police*.sys", "fire*.sys", etc. being undrestood
that you may register a format only if your organization already holds a significant
number of DN built after the same format in one or sveral g/ccTLDs. When you see
a fire you will type fire.sys but will never remember fire.service.com (with an 's'
Initially a worldwide menu server will be built at http://fire.sys with
links to all the existing sites and alarm services.
The ".sys" gTLD will permit
large automated systems to develop with billions of DNs to address machines for traffic
lights, building, local appliances, alarms, pool controls, etc... etc.. with formats
like : http://my_company_london_trafficlights_000000.sys/999999.sys for the thousands
of London traffic lights controlers. It is then likely that in the meanwhile the
DNS system will adapt and take advantage from the formated ".sys" DNs to decrease
its processing load. So eventually the mecanism they will develop will be over secure
widely used and accepted and will serve for the http://police.sys domain name and
will reroute it directly to the local police IP phone or site. Because the same mecanism,
with the same rules will be used to access the microsoft support service.
here a domain of such magnitude (semantic of the DNs) with billions of reserved DNs,
out of the reach of "DN investors", that only a very simple rule as the one of the
100 existing and active DNs may be imposed to protect the rights of every one and
to keep open the avenues to innvative projects.
BTW the format http://microsoft-*.sys
will translate into http://microsoft-usa.sys, http://microsof-france.sys provided
you already have registered 100 sites as http://microsoft.com, fr, etc..