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Draft Advice Letter on Consumer Trust, Consumer Choice, and Competition

  • To: cctc-draft-advice-letter@xxxxxxxxx
  • Subject: Draft Advice Letter on Consumer Trust, Consumer Choice, and Competition
  • From: Annalisa Roger <annalisaroger@xxxxxxxxxxxx>
  • Date: Tue, 17 Apr 2012 16:19:01 -0700



Thank you for this opportunity to post comments to the Consumer Trust
Working Group, as I believe the work prepared by this group is very
important for the review process that will follow the launch of new gTLDs.
I wish to recommend the search for measurements to depict areas of success
realized by both the new gTLD program.

*Suggestions of metrics to measure:*

Geographic diversity of registrants actually using the new gTLDs. Is there
widespread adoption of new gTLDs in regions around the world that are
representative of the Internet's reach?  Has the program been accepted and
understood across the regions?  Is there evidence that new gTLDs (as a
general group) are being registered and used across the world?  (Note: this
is different that diversity in who is managing the new gTLDs)

·          Ability of new gTLDs to empower communities, regions, brands and
people.  Consider doing a study of a group of communities (around delegated
new gTLD strings) before and after they launch their gTLD, compared to
similar communities who do not have gTLDs strings.

·         Absolute number and growth rate of registrations of new gTLDs as
a group, compared to registrations of the 21 earlier gTLDs as a group.  Are
both groups increasing in registrations? At what relative rates are they
growing?  Launch phase success vs. on-going growth?  Adjustments can be
made for global population and Internet penetration figures, perhaps also
adjusted to relative launch eras to form a study of the two groups: the
performance of new gTLDs and the performance of former gTLDs, instead of
looking at individual TLDs.

·          Internet user and registrant behaviors around two groups: the
former gTLDs and the new gTLDs.  The new implementations, safeguards and
protective mechanisms  introduced in the new gTLD program could be
monitored in various ways to calculate the incidences of malicious
activity, trademark infringements, etc.

·         Percentage of new gTLD applications in both standard and
community application groups that were submitted  and were able to pass
evaluations (by remaining in their designations).

·         Percentage of new gTLD applications in standard, community, and
brand application groups that met with considerable objection, and how
often the objections prevailed.

·         Compare many groups of applicants regarding *long term *success
of new gTLDs delegated. This may measure the importance and relevance of
components of the program that could influence the long term success of new
gTLDs.  Groups to be tracked might be described as how they won delegation:

   - The winners of duplicate new gTLD applications that passed technical
   and financial evaluations, passed public objections, and won their
   delegation through the auction process.
   - The group of successful community applicants who won delegation over a
   standard applicant of the same string due to their application community
   - A group comprised of single applicants of a string who made it to the
   first batch. (tougher odds than strings with multiple applicants with
   multiple chances to enter the first batch.)
   - How many in each group received the most public objections?
   - How many strings with at least one successful application made it to
   - What is the number of successful strings who didn’t make it to launch?
   - Which batches produced to most of each of the above two groups?

In my opinion, the most important measures of success demonstrate service
to the global Internet community.  Are there accessible choices for
Internet users with a wide range of options such as IDNs, communities,
industry-specific options, easy to remember TLDs, and identifiable TLDs
that benefit people in some way?  Do new gTLDs invite global Internet
users, no matter who they are and where they live, to feel the Internet can
serve them in a familiar and friendly manner, bringing them ideas,
innovation, advancement, economic opportunity, and a better life?

The new gTLD program should also be measured for success if executing its
program for global multi-stake holders turned out new gTLD delegations from
applicants representing the makeup of a global population of men and women,
Corporates and NGOs, Civil Societies and Business Associations.   And given
the ICANN global multi-stakeholder process, were all of ICANN’s five
regions of the world and multiple languages represented?  Future ICANN
meetings should benefit from all its new gTLD registry and industry members
and they should be encouraged to join the global multi-stakeholder
processes of policy and governance going forward.


Annalisa Roger, Founder/CEO
DotGreen Community, Inc.
twitter @annalisaroger <http://twitter.com/annalisaroger>

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