.brand + Country name / code comment

[Michele Neylon - Blacknight <michele@xxxxxxxxxxxxxx>]

Dear Sir / Madam

I am submitting these comments in my capacity as CEO and founder of Blacknight 
Internet Solutions Ltd, an ICANN accredited registrar based in Ireland.

BMW has requested that they be allowed to register domains such as Ireland.bmw 
Ireland.mini etc.,

As they've pointed out, such names are freely available to register in both 
"legacy" gTLDs and many ccTLDs.
 From a marketing and branding perspective it seems logical to me that a brand 
would want to use $country.TLD and that placing a restriction on such usage is 
pointless. The TLD is being used solely by the brand. There is no confusion - 
in fact I'd imagine that this kind of usage will in fact reduce confusion if 
brands like them start actively using their TLDs in their global marketing. 

I would, therefore, encourage ICANN to approve this request

Regards

Michele

--
Mr Michele Neylon
Blacknight Solutions
Hosting & Colocation, Domains
http://www.blacknight.host/
http://blog.blacknight.com/
http://www.blacknight.press/ 
http://www.technology.ie/ 
Intl. +353 (0) 59  9183072
Social: http://mneylon.social
-------------------------------
Blacknight Internet Solutions Ltd, Unit 12A,Barrowside Business Park,Sleaty
Road,Graiguecullen,Carlow,Ireland  Company No.: 370845