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Summary and Analysis of Public Comments for: Proposed Recommendations for a Global Outreach Program

  • To: "gnso-global-outreach@xxxxxxxxx" <gnso-global-outreach@xxxxxxxxx>
  • Subject: Summary and Analysis of Public Comments for: Proposed Recommendations for a Global Outreach Program
  • From: Julie Hedlund <julie.hedlund@xxxxxxxxx>
  • Date: Fri, 15 Apr 2011 13:18:17 -0700

Summary and analysis of public comments for:
Proposed Recommendations for a Global Outreach Program
Comment period ended: 10 April 2011
Summary published: 15 April 2011
Preparation by: Julie Hedlund, Policy Director


In October 2008, the GNSO Council established a framework for implementing
the various GNSO Improvements
http://www.icann.org/en/minutes/resolutions-26jun08.htm identified and
approved by the ICANN Board of Directors on 26 June 2008. That framework
included the formation, in January 2009, of two Steering Committees, the
Operations Steering Committee (OSC) and the Policy Process Steering
Committee (PPSC), to charter and coordinate the efforts of five community
work teams in developing specific recommendations to implement the
improvements.  The OSC established three work teams, which were chartered to
focus on specific operational areas addressed in the Board Governance
Committee (BGC) Report recommendations:
3feb08.pdf> .

One of the recommendations in BGC Report was to develop and implement a
targeted outreach program to explore the formation of new constituency
groups.  The OSC tasked the Constituency and Stakeholder Group Operations
Work Team (CSG-WT) with developing the recommendations on a global outreach
program.  The CSG-WG submitted the document to the OSC for consideration on
21 January 2011. On 14 February 2011 the OSC submitted to the GNSO Council
the document ³Recommendations to Develop a Global Outreach Program to
Broaden Participation in the GNSO.²  See:

The OSC¹s recommendations describe a global outreach strategy to relevant
members of the public, particularly non-English speakers and those from
developing countries/regions; and for development of a global outreach
program aimed at increasing participation both from current members of the
ICANN community as well as potential members, particularly non-English
speakers. At its meeting on 24 February 2011 the GNSO Council approved a
resolution that acknowledged the receipt from the OSC of the document and
directed Staff to post this document for forty-five (45) days in the ICANN
Public Comment Forum.

Additional Document Links:
* GNSO Council Resolution Inviting Public Comment:
* The Board¹s GNSO Improvements Report (03 February 2008):


The public comment period was opened on 24 February 2011 and closed on 10
April 2011. At the time this summary was prepared, a total of four community
submissions were posted to the forum.  The contributors are listed below in
chronological order by posting date (with initials noted in parentheses).
The initials will be used in the foregoing narrative to identify specific
quoted contributions.
* Frank Ellermann (FE)
* Susannah Clark (SC)
* ICANN At-Large Staff on behalf of the At-Large Advisory Committee (ALAC)
* Gregory Francis for Access Partnership (AP)

This document is intended to broadly and comprehensively summarize the
comments of the various contributors to this forum but not to address every
specific argument or position stated by any or all contributors.  The Staff
recommends that readers interested in specific aspects of any of the
summarized comments or the full context of others refer directly to the
specific contributions.
A. Summary of Comments by FE
FE questions the need to form a new outreach committee and points out that
there are well-established processes for engaging in outreach.  In
particular, FE notes that ICANN could improve global outreach by simply
producing (English) Internet-Drafts eventually published as informational
Requests for Comment (RFCs), such as RFC 6055.  FE adds that there are
already various "RFC streams" and suggests that ICANN could create its own
journal featuring relevant RFCs -- not limited to RFCs produced by ICANN,
but still with a bias on topics relevant for ICANN, e.g., IDNA.  Finally, FE
notes that for academic audiences a journal is sufficient and for ICANN¹s
global outreach efforts the journal can be published in all languages
supported by ICANN.
B. Summary of Comments by SC
Most of SC¹s comments constitute a critique of the ALAC and thus are not
specific to the proposed recommendations for a global outreach program.
However, SC does make some suggestions relating to outreach.  In particular,
SC notes that the true way to launch outreach is to use media, including
social media, such as Facebook and YouTube, to draw in the public and to
create direct involvement.  SC also suggests that forums should be moderated
by peer review.  In addition, SC suggests that the largest representative
group on the ICANN board should be individual users.  Finally, SC notes that
by directly engaging individuals ICANN would provide a dynamic,
participatory At Large, full of input and ideas, which would be true public
C. Summary of Comments by ALAC
The ALAC suggests that it would be most useful for ICANN to directly engage
ordinary Internet end users. In particular, the ALAC suggests that more
education and communication from the ICANN center regarding the policy
development process in general and the more information returned to the
center on the effects of these policies as implemented on every area of the
Internet ecosystem ­ including ordinary Internet end users - are major
building blocks for the transparency framework that ICANN must
operationalize if it is to be truly internationalized. The ALAC further
suggests that such engagement would engender greater trust for ICANN at the
edge - where the At-Large constituents live and work - with public embrace
of mechanisms instituted for greater accountability.
For the above reasons, the ALAC comments that it heartily endorses the
GNSO¹s Global Outreach program with a clarifying proviso: that the needs of
ordinary Internet end users for education and information be embraced as a
central theme of its development. Furthermore, the ALAC notes that the Board
Governance Committee Working Group advised collaboration with a like-minded
Supporting Organization or Advisory Committee for the development of a
winning outreach strategy with implementable outreach programs. The ALAC
offers its resources in this regard and in particular draws attention to the
chapter on outreach in the summary At-Large declarations on global outreach
at its Summit held at the 34th International Meeting in Mexico City for
advice and guidance at
D. Summary of Comments by AP
AP commented that the recommendations are an excellent first step in
developing the outreach strategy.  In particular, AP notes that while the
document's treatment is, in places, overly top-level, the essential points
of communicating in languages other than English, leveraging existing
meetings to engage with newcomers, workshops, and development of a toolkit
for interested parties are the staples of any successful public outreach
campaign.  However, AP suggests that while it is logical to prefer that
outreach is conducted virtually, the OSC should resist excessive reliance on
web-based interactions for training, information sharing, or building of a
community.  Specifically, AP recommends an increase in in-person, "off-line"
discourse as the essential ingredient necessary for success with the
constituencies that are least engaged at the moment.  To that end, AP
recommends that taking full advantage of the planned meetings and congresses
for further instruction is the necessary precondition for being able to
sustain them over the long term by remote means.


This Summary Analysis document will be posted to the ICANN public forum and
submitted to the GNSO Council for consideration.

Attachment: Summary and Analysis of Public Comments on Proposed Recommendations for a Global Outreach Program.pdf
Description: Summary and Analysis of Public Comments on Proposed Recommendations for a Global Outreach Program.pdf

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