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Re: [gtld-council] IPC comments

  • To: <gtld-council@xxxxxxxxxxxxxx>
  • Subject: Re: [gtld-council] IPC comments
  • From: Bret Fausett <bfausett@xxxxxxxxxxxxxxxx>
  • Date: Wed, 22 Nov 2006 11:15:41 -0800

On 11/22/06 2:32 AM, "Philip Sheppard" <philip.sheppard@xxxxxx> wrote:
> while leaving the Registry with the same revenue that the Registry would
> get if they sold the name to a fraudster.

It's actually not revenue neutral, precisely because trademark owners
register in the new TLDs but continue to brand their businesses under their
existing registrations.

So, for example, a name like AMAZON.INFO, which could have had a new,
non-infringing use with a new registrant, gets pointed to the same web host
as AMAZON.COM. Amazon doesn't differentiate its INFO name in any way and
doesn't advertise its services using it. From a marketing point of view,
Afilias now has one of its premium generic dictionary names registered to a
user that is never going to advertise its .INFO presence.

The best advertisement for a new registry comes from names actively used and
promoted by new registrants. When a "good" name gets parked by a trademark
owner, the registry gets none of the promotional value that comes with a
"good" name under use.

       Bret   





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