Fw: False Information Regarding .jobs Scandal

[wenda andrews <wendaandrews@xxxxxxxxx>]

----- Forwarded Message ----
From: CollegeRecruiter.com <steven@xxxxxxxxxxxxxxxxxxxx>
To: Wenda Andrews <wendaandrews@xxxxxxxxx>
Sent: Wed, July 14, 2010 1:13:34 PM
Subject: False Information Regarding .jobs Scandal


Wenda Andrews

Hopefully you've had an opportunity to read through the email that I sent to 
you 
a couple of days ago regarding the request being made by Employ Media to expand 
its charter over the .jobs top level domain so that it could use or otherwise 
help create hundreds of thousands and perhaps more than a million new job 
boards. 


Shortly after sending out that letter and posting a related blog article to 
CollegeRecruiter.com, I was contacted by a member of the DirectEmployers 
Association who was furious that I mistakenly wrote that the non-profit 
DirectEmployers owned the for-profit Employ Media. I took him at his word and 
corrected the blog article while talking with him and also sent out a 
correction 
to my 150,000+ Twitter, Facebook, and LinkedIn connections. Dan Jordan, chief 
counsel to DirectEmployers, then sent the attached demand letter to me via 
FedEx. As you can see, he stated that "Employ Media is not, nor ever has been, 
owned by DirectEmployers." That's good enough for me and I take him at his 
word. 
My apologies, Dan.

It is clear from some on-line research that Employ Media is at least partially 
owned by Second Generation Ltd. of Cleveland, Ohio. If you're not familiar with 
them, that's likely because they don't have much of a presence in the 
employment 
world outside of Employ Media. A couple of their other companies are Partners, 
"a direct marketing company with over 400 salespeople coast to coast selling 
matted framed art to businesses" and USA Parking, a "parking and real estate 
company."

But the point of the blog article and my email to you wasn't the ownership 
structure of DirectEmployers or Employ Media. The point was the lack of 
openness 
and transparency in the efforts of a number of players to fundamentally 
revolutionize the way that the .jobs domains can be used and the process that 
is 
being used to accomplish that dubious goal. Five years ago, ICANN -- the 
international governing body of domain names -- provided SHRM and Employ Media 
a 
charter to sell .jobs domains to employers such as XYZ Corp. so that they could 
tell job seekers to go to XYZCorp.jobs if they want to go directly to the 
employment information on the XYZ Corp. web site. That was a good idea. 
Unfortunately, although there are some 13 million employers in the U.S. alone, 
only 15,000 employers worldwide bought a .jobs domain and many of those who did 
just re-directed it to their already existing career page. 


Although at times this month Employ Media has denied that it has a partnership 
agreement with DirectEmployers while simultaneously promoting their alliance, 
at 
the end of the day what matters is that the process they've followed stinks. 
Plain and simple. Even though I'm an owner of job board CollegeRecruiter.com 
and 
therefore will be directly impacted by Employ Media's desire to create hundreds 
of thousands and perhaps a million apparently cookie cutter job boards like 
Government.jobs, University.jobs, Nursing.jobs, Diversity.jobs, 
SeattleSoftwareEngineer.jobs, and more, I'm okay with that. I'm okay with the 
creation of new job boards because we've been around since 1996 when there were 
about 200 job boards worldwide and there are now about 100,000. I've seen that 
we can more than hold our own even though there are many new boards. What I'm 
concerned about is the process. It is clear from reading the request by Employ 
Media to expand the .jobs charter that it wants to take the use of the .jobs 
domains out of the employer community to which it is restricted by its current 
charter (the one it requested and was then granted five years ago) and into 
other communities such as recruiting agencies, staffing companies, job boards, 
career services, and more. I'd be fine with this if Employ Media were simply 
functioning as a seller of the .jobs domains and anyone else could buy them at 
the same terms as anyone else like happens with .com and .net addresses. But 
that's not what's being proposed.

If Employ Media is granted the expansion of the charter, you'll almost 
certainly 
see hundreds of thousands and perhaps a million new job boards spring up almost 
overnight. Employers will be able to post their jobs to them for free just like 
they can now with many, many aggregators  such as Indeed.com, SimplyHired.com, 
JuJu.com, and LinkUp.com. Job seekers will continue to use Google, Bing, and 
other search engines to find relevant job boards and employer sites but now 
they'll have another million sites to sift through. Employ Media and the owners 
of these so-called "free" sites will charge premium pricing to employers who 
want their results to appear at the top of the search results -- just like 
Indeed, SimplyHired, JuJu, and LinkUp -- and employers who work with the "free" 
sites know that their jobs are essentially invisible unless they pay for those 
premium listings. 


If I were Employ Media, I'd be the most excited about my ability to suck in 
huge 
amounts of job seeker traffic using the free content I'm getting from the 
members of the DirectEmployers Association and other employers and then 
leveraging that traffic to generate revenues from on-line and other schools 
when 
job seekers are asked if they want to continue their education, get their 
credit 
ratings checked, become members of on-line survey panels, and other such 
pay-per-sale, pay-per-lead, and pay-per-click offers that litter many job 
boards. Those "sales," "leads," and "clicks" are sold by job boards and others 
for widely varying sums but the education leads alone are typically worth about 
$10 to $20 per pop. If the only revenue Employ Media generates are education 
leads and they generate only one per day per board, that's about $10 million 
per 
day or $3.65 billion per year. No wonder Employ Media wants this so badly.

Other than the ability to post jobs for free to a bunch of new job boards, it 
is 
difficult for me to understand why DirectEmployers is taking such an active 
role 
in this process and why any organization other than Employ Media would be 
excited about this. I trust that there's no secret, financial relationship 
underlying the "alliance" between DirectEmployers and Employ Media given their 
written statement earlier this month that they have no partnership agreement. 


If this bothers you even a fraction as much as it bothers me, it is critical 
that you take action today as the deadline for ICANN comment period is 
tomorrow. 
Fortunately, it is very easy for you to voice your opinions. Simply send an 
email to jobs-phased-allocation@xxxxxxxxx. You can even forward this one. Be 
sure to include your contact information and organization you represent, if 
any. 
If you want a template to follow, I posted one in my blog article. Oh, and 
please cc me on the email. That will allow me to see that my efforts have in 
some way made a difference. 


Sincerely,

Steven Rothberg | Chief Executive Officer
_______________________________________________________________

CollegeRecruiter.com | College Career Connector
Selected by WEDDLE's as a Top Job Board 2007, 2008, 2009 and 2010
Proud to be a woman-owned, small business

Web: http://www.collegerecruiter.com/
Email: Steven@xxxxxxxxxxxxxxxxxxxx
Direct: 952-848-2211 | Mobile: 952-217-0793 | Toll Free: 800-835-4989 x704 | 
eFax: 702-537-2227
 sjrcollege   
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<html><head><style type="text/css"><!-- DIV {margin:0px;} 
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times, serif;font-size:12pt"><DIV><BR></DIV>
<DIV style="FONT-SIZE: 12pt; FONT-FAMILY: times new roman, new york, times, 
serif"><BR>
<DIV style="FONT-SIZE: 12pt; FONT-FAMILY: times new roman, new york, times, 
serif"><FONT face=Tahoma size=2>----- Forwarded Message ----<BR><B><SPAN 
style="FONT-WEIGHT: bold">From:</SPAN></B> CollegeRecruiter.com 
&lt;steven@xxxxxxxxxxxxxxxxxxxx&gt;<BR><B><SPAN style="FONT-WEIGHT: 
bold">To:</SPAN></B> Wenda Andrews &lt;wendaandrews@xxxxxxxxx&gt;<BR><B><SPAN 
style="FONT-WEIGHT: bold">Sent:</SPAN></B> Wed, July 14, 2010 1:13:34 
PM<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> False Information 
Regarding .jobs Scandal<BR></FONT><BR>
<DIV>Wenda Andrews<BR><BR>Hopefully you've had an opportunity to read through 
the email that I sent to you a couple of days ago regarding the request being 
made by Employ Media to expand its charter over the .jobs top level domain so 
that it could use or otherwise help create hundreds of thousands and perhaps 
more than a million new job boards. </DIV>
<DIV>&nbsp;</DIV>
<DIV>
<DIV>Shortly after sending out that letter and posting a related <A title="" 
href="http://www.collegerecruiter.com/weblog/2010/07/how_and_why_to.php"; 
target=_blank rel=nofollow>blog article</A> to <A 
href="http://collegerecruiter.com/"; target=_blank>CollegeRecruiter.com</A>, I 
was contacted by a member of the DirectEmployers Association who was furious 
that I mistakenly wrote that the non-profit DirectEmployers owned the 
for-profit Employ Media. I took him at his word and corrected the blog article 
while talking with him and also sent out a correction to my 150,000+ <A 
title="" href="http://www.twitter.com/stevenrothberg"; target=_blank 
rel=nofollow>Twitter</A>, <A title="" href="http://www.facebook.com/rothberg"; 
target=_blank rel=nofollow>Facebook</A>, and <A title="" 
href="http://www.linkedin.com/in/stevenrothberg"; target=_blank 
rel=nofollow>LinkedIn</A> connections. Dan Jordan, chief counsel to 
DirectEmployers, then sent the attached demand letter to
 me via FedEx. As you can see, he stated that "Employ Media is not, nor ever 
has been, owned by DirectEmployers." That's good enough for me and I take him 
at his word. My apologies, Dan.</DIV>
<DIV>&nbsp;</DIV>
<DIV>It is clear from some on-line research that Employ Media is at least 
partially owned by <A title="" href="http://www.secondgen.com/portfolio.html"; 
target=_blank rel=nofollow>Second Generation Ltd.</A> of Cleveland, Ohio. If 
you're not familiar with them, that's likely because they don't have much of a 
presence in the employment world outside of Employ Media. A couple of their 
other companies are Partners, "a direct marketing company with over 400 
salespeople coast to coast selling matted framed art to businesses" and USA 
Parking, a "parking and real estate company."</DIV></DIV>
<DIV>
<DIV>&nbsp;</DIV></DIV>
<DIV>But the point of the blog article and my email to you wasn't the ownership 
structure of DirectEmployers or Employ Media. The point was the lack of 
openness and transparency in the efforts of a number of players to 
fundamentally revolutionize the way that the .jobs domains can be used and the 
process that is being used to accomplish that dubious goal. Five years ago, 
ICANN -- the international governing body of domain names -- provided SHRM and 
Employ Media a charter to sell .jobs domains to employers such as XYZ Corp. so 
that they could tell job seekers to go to XYZCorp.jobs if they want to go 
directly to the employment information on the XYZ Corp. web site. That was a 
good idea. Unfortunately, although there are some 13 million employers in the 
U.S. alone, only 15,000 employers worldwide bought a .jobs domain and many of 
those who did just re-directed it to their already existing career page. 
<DIV>
<DIV>&nbsp;</DIV></DIV>
<DIV>Although at times this month Employ Media has <A title="" 
href="http://webcache.googleusercontent.com/search?q=cache:U6uKtBAaewYJ:www.goto.jobs/Beyond.com%2520letter-Employ%2520Media%2520Response.pdf+rich+milgram+icann&amp;cd=2&amp;hl=en&amp;ct=clnk&amp;gl=us";
 target=_blank rel=nofollow>denied that it has a partnership agreement</A> with 
DirectEmployers while simultaneously promoting their <A title="" 
href="http://www.universe.jobs/about.html"; target=_blank 
rel=nofollow>alliance</A>, at the end of the day what matters is that the 
process they've followed stinks. Plain and simple. Even though I'm an owner of 
job board CollegeRecruiter.com and therefore will be directly impacted by 
Employ Media's desire to create hundreds of thousands and perhaps a million 
apparently cookie cutter job boards like Government.jobs, University.jobs, 
Nursing.jobs, Diversity.jobs, SeattleSoftwareEngineer.jobs, and more, I'm okay 
with that. I'm okay with the creation of new
 job boards because we've been around since 1996 when there were about 200 job 
boards worldwide and there are now about 100,000. I've seen that we can more 
than hold our own even though there are many new boards. What I'm concerned 
about is the process. It is clear from reading the request by Employ Media to 
expand the .jobs charter that it wants to take the use of the .jobs domains out 
of the employer community to which it is restricted by its current charter (the 
one it requested and was then granted five years ago) and into other 
communities such as recruiting agencies, staffing companies, job boards, career 
services, and more. I'd be fine with this if Employ Media were simply 
functioning as a seller of the .jobs domains and anyone else could buy them at 
the same terms as anyone else like happens with .com and .net addresses. But 
that's not what's being proposed.</DIV>
<DIV>&nbsp;</DIV>
<DIV>If Employ Media is granted the expansion of the charter, you'll almost 
certainly see hundreds of thousands and perhaps a million new job boards spring 
up almost overnight. Employers will be able to post their jobs to them for free 
just like they can now with many, many aggregators&nbsp; such as <A 
href="http://indeed.com/"; target=_blank>Indeed.com</A>, <A 
href="http://simplyhired.com/"; target=_blank>SimplyHired.com</A>, <A 
href="http://juju.com/"; target=_blank>JuJu.com</A>, and <A 
href="http://linkup.com/"; target=_blank>LinkUp.com</A>. Job seekers will 
continue to use Google, Bing, and other search engines to find relevant job 
boards and employer sites but now they'll have another million sites to sift 
through. Employ Media and the owners of these so-called "free" sites will 
charge premium pricing to employers who want their results to appear at the top 
of the search results -- just like Indeed, SimplyHired, JuJu, and LinkUp -- and 
employers who
 work with the "free" sites know that their jobs are essentially invisible 
unless they pay for those premium listings. </DIV>
<DIV>&nbsp;</DIV>
<DIV>If I were Employ Media, I'd be the most excited about my ability to suck 
in huge amounts of job seeker traffic using the free content I'm getting from 
the members of the DirectEmployers Association and other employers and then 
leveraging that traffic to generate revenues from on-line and other schools 
when job seekers are asked if they want to continue their education, get their 
credit ratings checked, become members of on-line survey panels, and other such 
pay-per-sale, pay-per-lead, and pay-per-click offers that litter many job 
boards. Those "sales," "leads," and "clicks" are sold by job boards and others 
for widely varying sums but the education leads alone are typically worth about 
$10 to $20 per pop. If the only revenue Employ Media generates are education 
leads and they generate only one per day per board, that's about $10 million 
per day or $3.65 billion per year. No wonder Employ Media wants this so 
badly.</DIV>
<DIV>&nbsp;</DIV>
<DIV>Other than the ability to post jobs for free to a bunch of new job boards, 
it is difficult for me to understand why DirectEmployers is taking such an 
active role in this process and why any organization other than Employ Media 
would be excited about this. I trust that there's no secret, financial 
relationship underlying the "alliance" between DirectEmployers and Employ Media 
given their written statement earlier this month that they have no partnership 
agreement. </DIV>
<DIV>&nbsp;</DIV>
<DIV>If this bothers you even a fraction as much as it bothers me, it is 
critical that you take action today as the deadline for ICANN comment period is 
tomorrow. Fortunately, it is very easy for you to voice your opinions. Simply 
send an email to <A title="" href="mailto:jobs-phased-allocation@xxxxxxxxx"; 
target=_blank rel=nofollow 
ymailto="mailto:jobs-phased-allocation@xxxxxxxxx";>jobs-phased-allocation@xxxxxxxxx</A>.
 You can even forward this one. Be sure to include your contact information and 
organization you represent, if any. If you want a template to follow, I posted 
one in my <A title="" 
href="http://www.collegerecruiter.com/weblog/2010/07/how_and_why_to.php"; 
target=_blank rel=nofollow>blog article</A>. Oh, and please cc me on the email. 
That will allow me to see that my efforts have in some way made a difference. 
</DIV>
<DIV>&nbsp;</DIV>
<DIV>Sincerely,</DIV>
<DIV>&nbsp;</DIV>
<DIV><SPAN style="COLOR: black">
<DIV dir=ltr>
<DIV><SPAN style="FONT-WEIGHT: bold; COLOR: #000000">Steven Rothberg | Chief 
Executive 
Officer</SPAN><BR>_______________________________________________________________<BR><SPAN
 style="COLOR: #ff0000"><BR>CollegeRecruiter</SPAN><SPAN style="COLOR: 
#666666">.com</SPAN> | <SPAN style="FONT-WEIGHT: bold">College Career 
Connector</SPAN><BR><SPAN style="FONT-STYLE: italic">Selected by WEDDLE's as a 
Top Job Board 2007, 2008, 2009 and 2010</SPAN><BR style="FONT-STYLE: 
italic"><SPAN style="FONT-STYLE: italic">Proud to be a woman-owned, small 
business</SPAN><BR><BR>Web: http://www.collegerecruiter.com/<BR>Email: <A 
href="mailto:Steven@xxxxxxxxxxxxxxxxxxxx"; target=_blank rel=nofollow 
ymailto="mailto:Steven@xxxxxxxxxxxxxxxxxxxx";>Steven@xxxxxxxxxxxxxxxxxxxx</A><BR>Direct:
 952-848-2211 | Mobile: 952-217-0793 | Toll Free: 800-835-4989 x704 | eFax: 
702-537-2227</DIV>
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