Not Defensive but Competitive Registrations
- To: newgtlds-defensive-applications@xxxxxxxxx
- Subject: Not Defensive but Competitive Registrations
- From: Avri Doria <avri@xxxxxxx>
- Date: Thu, 9 Feb 2012 18:33:40 -0500
I think people are confusing the notion of Defensive Registrations with that of
Competitive Registrations, for want of a better term.
The new gTLD process bends over backwards to give those who hold Trademark
Rights the ability to stop anyone who would dare to try and use the word they
have some mark on for inappropriate reasons. There is absolutely no reason for
anyone to get into the gTLD business for this reason. The Objection processes
are cheaper and easier than applying and running a gTLD could ever be.
However, a new market is being opened up. And there may be many mark holders
who have an equal claim to the use of a marked word. So it becomes a marketing
issue; is the market advantage something a company wants for itself as opposed
to letting someone else have? When you consider the cost of shooting a
commercial, for example, getting a gTLD as a marketing play is a good deal. I
think this would constitute a Competitive Registration.
So while there is absolutely no reason to get a .brand for defensive reasons,
there may be every reason to get one as a marketing or advertising solution.