Re: .mobi Sponsored Top Level Domain application
- To: <stld-rfp-general@xxxxxxxxx>
- Subject: Re: .mobi Sponsored Top Level Domain application
- From: "Karen Yagnesak" <KarenY@xxxxxxxxxxxx>
- Date: Thu, 29 Apr 2004 16:00:12 -0400
To ICANN and the ICANN Community:<?xml:namespace prefix = o ns =
I am writing in support of the .mobi Sponsored Top Level Domain (STLD)
application submitted by the Nokia Corporation, VodaFone Group and Microsoft,
Inc. (hereinafter collectively known as the "Group").
The .mobi application is one of 10 applications submitted to ICANN under its
Request For Proposal issued on December 15, 2003. The proposal submitted by
the Group provides a clear strategy and rationale for a new TLD and is
supported firmly by the criteria established and set out by ICANN. Overall, the
application demonstrates a thorough analysis of what would likely be involved
in implementing a new .mobi TLD including a careful explanation of all relevant
issues, and a well-articulated assessment of the business, financial,
technical, operational, and marketing requirements.
Summary of Proposal:
The Group's application applies to mobile Internet devices. With the market for
mobile devices projected to reach 2.2 billion by 2006, a TLD targeted
exclusively at the mobile market is without a doubt one of the best
utilizations of the existing DNS. As mobile devices proliferate, the need for
sites with optimized Internet content and services will only become greater and
Application of Criteria
The application clearly meets or exceeds the criteria established by ICANN in
1. maintains the Internet's stability
2. enhances the utility of the DNS
3. meets an unmet need of the Internet and communications community.
Given the Group's formidable prowess, the presented proposal would clearly
provide for stable operation of the proposed TLD. Moreover, given the
proliferation of the mobile device and the convergence with the Internet and
the DNS, the TLD will likely be widely adopted and have broad market
acceptance, thus proffering up a more stable DNS.
Nokia, VodaFone, Microsoft, and its other partners have impressive capabilities
in the communications and technology fields, and the application reflects the
professionalism and expertise they would bring to building out a new TLD within
the present DNS system.
Enhancement of Utility of the DNS
Given the different standards presently be served up on websites today, mobi is
arguably a more technically sound way to achieve the functionality of matching
a communications device to DNS name and directory servers. The Group's
application appears to sensibly add to the existing DNS hierarchy, does not
appear to create or add confusion to the existing DNS hierarchy, and is
semantically far from existing TLD's.
Meets an unmet Need of the Internet and Communications Community
The surge in business and consumer use of mobile Internet devices has led to a
greater and greater demand for applications and content. With a .mobi TLD,
businesses and consumers will have a wide range of Internet services available
in a format that is standardized and homogenized. With the truly global reach
of mobile devices, a new TLD will enable scores of users to better communicate
and transact using a DNS platform. Moreover, a new .mobi TLD will promote
innovation and additional investment in applications that can leverage the new
TLD. The result will be a broad-based advancement in communication and
In summary, the Group's .mobi application meets or exceeds the requirements and
criterion set forth by ICANN and is perfectly aligned with the expansion of the
DNS. The utility of the domain will undoubtedly serve the Internet community
for years to come.
<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags"
Chief Strategy Officer