[stld-rfp-mobi] Unrealistic Business Model

[Mohammad Kabir <mohammadkabir@xxxxxx>]

After carefully examining the figures in the fiscal information section one is amazed 
by the modest revenue levels Mobi JV anticipates. Having explained in the first part of 
their application, the power of Mobi JV and the importance of the mobile market (1.5 
billion mobile subscribers growing to 2.2 billion in the next few years), one is 
puzzled by the low level of registrations expected by Mobi JV.

By 2007, the consortium only expects revenue of 12 million Euros. If one assumes a 
wholesale fee of US$ 6 per registration, this translates approximately a 2 million 
registration level for the .Mobi sTLD. 
 
This seems paradoxical, however there could be a clear explanation:
  
Mobile Operators will register their domain names on the second level (Vodafone. mobi) 
and offer all their subscribers a third level registration (name@xxxxxxxxxxxxx) thus 
ring fencing their subscriber base. The subscriber by receiving his .mobi name on the 
third level from his mobile operator will have a lesser incentive to purchase his own 
second level .Mobi.
 
Under these circumstances why bother giving out this Mobi sTLD?


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