Amazon may be right in that count (of the registration process being an illegal lottery),
but one of the other things they're charging would be a horrible precedent if it
were allowed to stand -- they're saying that the mere existence of a TLD launch that
doesn't give trademark owners an automatic right to first shot at their names is
inherently a violation of trademark dilution laws. If this is affirmed by the
courts, it would force all new TLDs to have policies similar to the .info sunrise
period, and we've seen what a mess that is. What Amazon wants is that, in every
new TLD ever introduced, forever, the name "amazon.[TLD]" will always go to the online
bookseller, not to a site about the river.
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