Sunrise is when TM holders have preference before anybody
else.If NEW.NET were taken seriously as new TLDs, then AMAZON.com and SUN
Microsystems who really seem to have interest in the REAL new TLDs would have been
the first ones to register NEW.NET names.
Look at AMAZON.SHOP and AMAZON.MP3, they
are not registered to AMAZON.COM.
Nobody really cares about the new.net
names. First of all, they are not global TLDs. Even if AMAZON.COM did
in fact registered AMAZON.SHOP, they would not be stupid enough to spend a dime in
advertising because they know that the average consumer will get an error message
when they type AMAZON.SHOP into their browser.
NEW.NET's bad faith challeng sounds
similar to UDRP.
my 2 cents.