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Username: psbyowner
Date/Time: Sat, September 15, 2001 at 1:23 AM GMT
Browser: Netscape Communicator V4.75 using Windows 98
Subject: There is simply no value in alternative domain extentions...


The names I am referring to are .tv, .to, .ws, .cc, and all the other crap out there. These names hold absolutely no value. Why? because they generate no random type in traffic...

The value of a domain name is the number of distinct users who type a particular term into a browser on a regular, consistent basis.

For example, probably nets thousands of distinct type -ins daily; making it an extremely valuable domain name extention for whatever purposes the webmaster deems fit. Web users usually type a
keyword into a browser followed by a particular extension with the intention of finding specific information
                     pertaining to the search term.

The "random search method" of typing a term into a browser followed by a domain extention is based on the psychological expectation of finding relevant content at that specific internet location. The web user, in an effort to save time, mentally predicts the likelihood of finding content based on the information he seeks.

In this respect, .com is king, followed by .org and .net. Everything else seems to fall into a vast array of "jibberish" that renders all alternate names useless and without value.

Sure, you can buy any number of alternatives. But I have lost thousands doing it (mainly .tv, .to, and .cc). They simply have no value, because web users usually predict that these extensions (if they consider them at all) to have zero website content.

So Fair Warning to those who want to drop thousands on alternates. Domain names are expensive to carry, and you should make damn sure you are getting some traffic generating value for your hard earned dollars.


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