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||Fri, October 26, 2001 at 3:37 PM GMT
||Microsoft Internet Explorer V5.5 using Windows NT 5.0
||Realistic expectations and a .INFO valuation model
I'm a very strong believer in the prospects of .INFO,
however today the biggest impediment facing that extension has got to be "dormancy"|
I mean is that it is quite obvious that a huge number of those 500,000 names have
gone to speculators (people holding more than one name that are not too closely related)
of some kind. I could definitely fall into that category with one exception, I plan
to develop every single domain that I own. In a sense it is a blessing in disguise
that 99% of the population knows nothing about .INFO yet, because if they did, they
will be in for a great disappointment.
Apart from ORG and GOV, INFO is the first
extension that has a
logical usability trait. If properly utilized, it can offer
a legitimate alternative to the "Search Engine" space. INFO assets should become
valuable in their own accord, however their valuation model will be purely based
on proper utilization rather than speculation.
The best analogy would be real-estate,
while .COM went through your typical rise and fall of a real-estate speculation cycle,
INFO will closely mimic the rental-property model. What this means is that owners
should develop their INFO names with relevant information and use that foundation
to rent space or re-direct visitors to commercial interests if any exist.
Paints.info (not mine) as an example the true value of such a name would be to create
a site that offers a knowledge base on "paints" as a general topic while offering
links to commercial entities that deal in the same.
Here is a crude estimate for
the value of a single-word .INFO name that is the naturally searcheable term describing
a specific topic:
[potential of net monthly income (from links ads etc.) x 168]
A name that generates $50/month in ad/link net income should be worth AT LEAST $8400
advise here it will be far more rewarding for all to develop your properties into
something rather than throwing it out in some 10,000 long list on Afternic.
- Realistic expectations and a .INFO valuation model challenge, October 26 @ 3:37 PM (2/29)