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Username:	RayF
Date/Time:	Fri, October 26, 2001 at 6:01 PM GMT
Browser:	Microsoft Internet Explorer V5.5 using Windows NT 5.0
Subject:	Business Sense
Message:
Exactly where is this marketing budget supposed to come from?  How much cash do they have on the books?  Does anyone believe they will actually borrow this money? Are the registrar affiliates going to donate to this cause?  Does anyone really think this management team is going to say "ok, let's lose $10 to $20 million in year 1 but we are sure to make it up next year or the year after.  We've got .com right where we want 'em." Did anyone really believe that they would ever make such a business decision once in operation? They are at 500,000 units.  Say they triple this number over the next 9 months.  That's a whopping $9M in revenue for 12 months.  Where is this global marketing budget supposed to come from?  And how exactly are they even going to triple registrations over the next 9 months?  I think most would agree that the first 500,000 units are the easiest. There's no marketing going on because $6 per unit does not allow for it.  There is a chance they could get to 2M or 3M unit registrations by year 4 or 5 without any marketing expenditures to speak of.  Just sit and wait.  Which decision would you choose today?  Why should anyone be surprised by little or no marketing or promotion right now? We shall see if lack of promotion is now a by-product of the first round application process where if an applicant came in higher than NSI pricing, they were basically ruled out.  It allows .com extended years of dominance in the market place with very little challenge. Ray

Message Thread:

• Afilias and .INFO — S. Hudgens, October 26 @ 2:36 PM (1/15)
• Of course they won't — challenge, October 26 @ 3:15 PM (1/14)
• Afilias — S. Hudgens, October 26 @ 3:25 PM (3/13)
• Business Sense — RayF, October 26 @ 6:01 PM (0/0)
• IOD?  Ha.  Here's their idea of global marketing — Watchman, October 26 @ 5:49 PM (2/10)
• And your point? — cambler, October 26 @ 6:03 PM (0/0)
• And the problem is...? — S. Hudgens, October 26 @ 6:01 PM (1/8)
• IOD not ready for prime time — Watchman, October 26 @ 6:20 PM (2/7)
• Facts, please. — S. Hudgens, October 26 @ 6:48 PM (1/1)
• Facts — cambler, October 26 @ 6:49 PM (0/0)
• I'm sorry, you're wrong — cambler, October 26 @ 6:47 PM (2/4)
• Seems unlikely... — Watchman, October 29 @ 7:02 PM (1/1)
• The money — cambler, October 29 @ 7:30 PM (0/0)
• Scratch at the surfact of IOD ...... — cgrady, October 26 @ 8:08 PM (1/1)
• The .WEB Community — Jim Fleming, October 26 @ 8:48 PM (0/0)
• Good idea... — cambler, October 26 @ 3:29 PM (0/0)

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