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Username: Watchman
Date/Time: Fri, October 26, 2001 at 6:20 PM GMT
Browser: Netscape Communicator V4.78 using Windows NT 5.0
Subject: IOD not ready for prime time


        Look at the TLD proposals as ICAAN would.  IOD has little access to the money required.  (Neulevel and Afiliass had lots of cash behind them).   IOD proposed to spend $12 million just on the .web launch.  Where the heck would that money come from?   You'd have to register a ton of names to earn back $12 million.  And IOD wanted to use an ad firm that has most experience selling Toyotas.  Just doesn't seem like IOD has the resources to go big-time. 

The again Afiliass had money and managed to screw stuff up.


Link: IOD marketing budget

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