> Do we want a 100 Mount Rushmore's????Obviously, you don't :-)
You cannot
use MountRushmore as trademark to sell services to that area - it is against 'unfair
competition' laws.
> With so many domain names that look the same, which is
the "real" one...
What is important, is that your customers can recognize it is
you.
Nobody would want anybody to fraudulantly claim to be you - to steal your
business.
Which is why name.class.country.reg is required as certificate of authentication
and directory.
Incidently, did the Samaritan Group reverse hijack MountRushmore.com
from you? ;-)