Return to New TLD Agreements Forum - Message Thread - FAQ

Username:	Garry Anderson
Date/Time:	Fri, November 23, 2001 at 10:45 PM GMT
Browser:	Microsoft Internet Explorer V5.5 using Windows 98
Subject:	Memorability matters most
Message:
With respect, I think you over-estimate the value of random type-in traffic. I would say that random type-in traffic accounts for very little of most site visits. Sex.com would account for most of this random type-in traffic. The value in domain names, is that they should be memorable for the consumer. Which is why bloggsandbraithwaite.co.uk type names are crap for advertising and marketing. I do not know if Bloggs and Braithwaite exist - but if they were insuance company, they would get more traffic (profits) with the memorable insurance.co.uk (LLOYDS got it).
Link:	WIPO.org.uk

Message Thread:

• ICANN's Lynn: No new domains anytime soon — Garry Anderson, November 21 @ 1:55 AM (4/24)
• Darwinian Natural Selection — psbyowner, November 23 @ 6:32 PM (1/3)
• Memorability matters most — Garry Anderson, November 23 @ 10:45 PM (1/2)
• It depends on the situation — psbyowner, November 24 @ 6:45 PM (1/1)
• Wrong comparison — Garry Anderson, November 25 @ 12:35 AM (0/0)
• this should help new.net — Anion, November 21 @ 9:30 PM (1/1)
• New.net Is A Joke ... Funny Haha — GettingScrewed, November 22 @ 12:51 AM (0/0)
• Wall Street TLD trend analysis — RayF, November 21 @ 6:14 PM (1/2)
• 300,000 decline in com/net/org — Garry Anderson, November 21 @ 7:13 PM (1/1)
• finite population — RayF, November 21 @ 9:36 PM (0/0)
• Good-We don't need more domains — psbyowner, November 21 @ 5:18 PM (5/14)
• If IOD wasn't running .web, think ICANN would have approved — vera-city, November 21 @ 8:36 PM (1/1)
• In my opinion... — Garry Anderson, November 22 @ 1:43 PM (0/0)
• For my fiscal self interest - I agree. However... — Garry Anderson, November 21 @ 7:01 PM (0/0)
• Good - we don't need more burger joints — cambler, November 21 @ 6:57 PM (3/5)
• True ... — GettingScrewed, November 22 @ 1:09 PM (0/0)
• It's not the same and you know it.. — challenge, November 21 @ 8:14 PM (2/2)
• Expanding your analogy — Garry Anderson, November 22 @ 2:11 PM (0/0)
• Sorry — cambler, November 21 @ 8:32 PM (0/0)
• Demand should not prohibit new competition — Garry Anderson, November 21 @ 7:52 PM (0/0)
• Sounds logical. — onmove, November 21 @ 6:14 PM (2/2)
• Market awareness — Garry Anderson, November 21 @ 7:49 PM (0/0)
• Detrimental? — cambler, November 21 @ 6:59 PM (0/0)
• hell, we hardly need the internet ! — stuart, November 21 @ 6:10 PM (1/1)
• What no Internet! - what will I do with myself..... ;-) — Garry Anderson, November 21 @ 7:35 PM (0/0)

Privacy Policy | Terms of Service | Cookies Policy