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Username: Garry Anderson
Date/Time: Fri, November 23, 2001 at 10:45 PM GMT
Browser: Microsoft Internet Explorer V5.5 using Windows 98
Subject: Memorability matters most

Message:
 

 
With respect, I think you over-estimate the value of random type-in traffic.

I would say that random type-in traffic accounts for very little of most site visits.

Sex.com would account for most of this random type-in traffic.

The value in domain names, is that they should be memorable for the consumer.

Which is why bloggsandbraithwaite.co.uk type names are crap for advertising and marketing.

I do not know if Bloggs and Braithwaite exist - but if they were insuance company, they would get more traffic (profits) with the memorable insurance.co.uk (LLOYDS got it).
 

Link: WIPO.org.uk


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