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||Fri, November 23, 2001 at 10:45 PM GMT
||Microsoft Internet Explorer V5.5 using Windows 98
||Memorability matters most
With respect, I think you over-estimate the value of random type-in traffic.|
would say that random type-in traffic accounts for very little of most site visits.
would account for most of this random type-in traffic.
The value in domain names,
is that they should be memorable for the consumer.
Which is why bloggsandbraithwaite.co.uk
type names are crap for advertising and marketing.
I do not know if Bloggs and
Braithwaite exist - but if they were insuance company, they would get more traffic
(profits) with the memorable insurance.co.uk (LLOYDS got it).