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||Gregory W. Krajewski
||Sat, February 23, 2002 at 6:11 PM GMT
||Microsoft Internet Explorer V5.01 using Windows 98
||Differentiation will be the key to getting new TLDs recognized
Just another reason for a dot biz only SE or dot info SE...|
This would raise awareness
to a "controlled awareness level" (CAL) (krajewski, 2002). A (CAL) is a phenomenom
whereby visitors to your site will first become aware of your site through a search
engine...after repeated visits...they eventually remember your URL (whether it is
.net/.org/.com)or they book mark it....
For the consumer they don't really care
what the URL is (at first) only that they get the best info or product when they
go to a site....WE DO care those of us in biz-ness or running a info site...We want
the consumer to remember our address (the first time)....
The best way in getting
the consumer to remember your URL is to differentiate yourself...IT becomes harder
when your is in a sea of dot coms.
Of course I don't advocate people only relying
on a "exclusive SE" (ESE)(krajewski, 2002) as you should submit your site to as many
SE's as possible....What I am suggesting is that it would be nice have a (ESE) that
would bring exclusive awareness to the different operational websites under the dot
biz or dot info banner...
Under the ESE scenario the (CAL) would be much higher
then if they were to get to your site through a normal SE venue...Which in the long
run would only help the promotion of the new TLDs...which in turn would differiante
your brand under one of the new TLDs.
You will be hearing that word more and more
often in the coming years: Differentiate. You just have to figure out
how to do it...It tough going it alone....hence the reason for my suggestion on an