I would argue that TLDs such
as .com, etc be abolished rather than extended. The only top-level domains required
should be geographical.The domain hierachy exists to allow to identical names
to coexist. But this is exactly what leads to trademark disputes and expense, slowing
down the spread of the Internet into smaller companies.
Wherever two organisations
have the same name, the chances are that their customer base / target audience are
separated geographically anyway. If they are not separated, problems would exist
already.
For example, why introduce a '.movie' hierachy? - movie names are hardly
ever going to clash with the name of an existing organisation. Where in specific
cases clashes happened, ICANN could implement a specific and consistent policy eg
insist that '-movie' be appended to the name. No more typing involved but one less
regulatory organisation to be created :-)
A multitude of TLDs will only serve to
confuse Internet users, particularly people who are not regular users or who currently
have little or no exposure to how the system is organised. In other words, the vast
majority of people around the world who have not yet had the opportunity to use the
Internet.
Names should be assigned on strict criteria as to whether the company
/ organisation is global or should be placed in a regional (eg .eu) or country-specific
TLD. A transfer to a consistent scheme within countries should also be adopted along
similar lines.
My two pence