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Username: Larry
Date/Time: Wed, November 15, 2000 at 4:36 PM GMT
Browser: Microsoft Internet Explorer V5.0 using Windows 95
Score: 5
Subject: Support of dot.YP

Message:
 

 
                               
    


The Yellow Pages Publishers Association (YPPA) has reviewed the  dotYP
proposal for a new gTLD and recommends its adoption by ICANN.

YPPA is a not-for-profit trade association that represents over 400 publishers, Yellow Pages specialist advertising agencies and suppliers worldwide.  The mission of YPPA is to lead, serve and grow the Yellow Pages industry and we look at dotYP as an opportunity to enhance this mission.

YPPA recognizes dotYP’s benefits of global access and unbiased competition for the small and large business alike.   The Yellow Pages medium today provides both print and electronic directories for geographically and demographically targeted markets.

YPPA appreciates dotYP’s respect for the present Yellow Pages infrastructure and it’s long established tradition and legacy , while simultaneously  providing a technology platform to extend and enhance this legacy so that every business in the  world can have electronic visibility on the web via one universally accessible and efficient gTLD . 

We believe dotYP is a farsighted approach to equality, ubiquity and
competition. 

EQUALITY
One of the problems of the Internet is that millions of small businesses
feel they've been left behind because they're late getting their own URL.
They know that they want to be visible on the web, just as they're
visible in their local directories.  dotYP will provide web exposure for their
existing telephone, address, business services, and even URL, without an
additional fee.

UBIQUITY
.dotYP is a global technology, not just a local directory. Developing
countries, or even rural regions of the U.S. for that matter, want
assurance that they will have a place on the web. We see dotYp as a highly
scalable directory with geographic specificity. The vast
majority of businesses need to reach their own neighborhood, not the world. We
think .dotYP creates a place on the Internet within reach of  local small
service businesses, which don't have a web strategy, and frankly, may not
yet know what URL means. 

COMPETITION
We particularly see the competitive advantages as an organization of
literally hundreds of competing and complementary yellow pages directories. dotYP has
developed a unique technology and process which enables customers of existing paper
directories to benefit through one powerful access technology. We feel this technology complements existing Yellow Pages web sites and will benefit consumers, businesses, and  publishers alike.


To us, the compelling quality of dotYP is that it is a Win-Win for our members and their related businesses and customers. Therefore, The Yellow Pages Publishers Association (YPPA) highly recommends that ICANN approve the issuance of the dotYP gTLD.

     
     
     

 

Link: Visit YPPA website


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