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Username: frank s.
Date/Time: Thu, April 6, 2000 at 6:40 PM GMT
Browser: Netscape Communicator V4.72 using Windows 98
Score: 5


      A new Top level domain has just been made available. bills itself as the new global alternative to .com
.nu and .md appear to be doing brisk business .cc and are gowing larger but everyone wants to live in the .com neighborhood. This is not going to change regardless of the number of new TLDs or GTLDs that get introduced. As a captain of industry, how well will you sleep at night owning or or Loans.web knowing that 99% of your prospective customers will visit just to see what is there? With every passing day .com becomes more powerful.  I don't see this changing for our current generation... perhaps the next generation will find .com too old fashioned for them.

Today ICANN has encountered a fork in the road. We either need to:

1. adopt a system whereby any GTLD could be made available, a system where purchasing your own GTLD is as easy as purchasing your own domain name. Logistically, this could be done as easily as snapping your fingers. Insert the "dot" anywhere you like. or

2. Very cautiously add 1-6 new TLDs that are globally recognizable. When I make a toll free call, I use an 800, 877 or 888 prefix (or a few others that are even lesser known) There is no talk now of adding hundreds of toll free prefixes...and not everyone will be fortunate enough to own 800 FLOWERS. But the system works. The system works because it was collectively adopted.

Let us adopt a system and pursue developing it. I think the internet is going to become a very confusing place if ICANN doesn't have the courage today to adopt a strategy and execute it with conviction.

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