Evaluation Procedures must include Market Differentiation
ICANN describes itself as "a public benefit, non-profit entity, [and] the international organization responsible for the management and oversight of the coordination of the Internet domain name system and its unique identifiers." http://www.icann.org/en/factsheets/fact-sheet.html Unique identifiers is the corollary of market differentiation, and vice versa. ICANN's fundamental responsibilities include the coordination of unique identifiers with a recognition of the single authoritative root as a 'shared space'. Without differentiation there is also a high risk that defensive registrations will become the norm, rather than achieving the communities' long-standing goal of ending the practice that forces involuntary defensive registrations in multiple domain name spaces. The Domain Name System must stand at the opposite end of the spectrum from the automobile or other product markets where consumers expect to see multiple brands competing with virtually the same products. Such a market approach for the Internet DNS would be the equivalent of having multiple roots rather than a single authoritative one. The Internet is a unique, shared resource for global use and the DNS must be managed according to its special nature. The GNSO Final Report of the Introduction of New gTLDs calls on ICANN to ".facilitate the introduction of new gTLDs in an orderly way. as well as introducing new gTLDs to include market differentiation." The community can be confident that market differentiation will lead to an orderly introduction of gTLDs. Therefore we trust ICANN will include appropriate language to address this serious omission in the next iteration of the Applicant Guidebook. Respectfully, Ron Andruff RNA Partners, Inc. Disclosure: RNA Partners intends to be an applicant for a new gTLD.