BRG comments on Neustar RSEP

["BRG" <philip@xxxxxxxxxxxxxxxxxxxxxx>]

These comments are from the Brand Registry Group, representing the new type
of  TLD, .brands. We strongly support this request.

This application from Neustar is a test case using agreed wording that may
apply for future similar requests from other BRG members.

 

Of note here is that .brands are all about responsible use, creating
navigation structures in their own registry with a prime objective of
security, safety and trust.

 

There is a high demand from end users for country and territory names to
assist in user-friendly navigation in order to navigate the user to a
web-page of the appropriate country and language. A number of countries have
expressly welcomed the development of geo-targeted content by .brand TLDs.
The release of country and territory names within the Registry would provide
a clear platform upon which to develop and showcase content targeted toward
specific national economies or language groups.

 

All pre-2010 registries are already permitted to use country and territory
names.

 
Philip Sheppard
Director General
Brand Registry Group
www.brandregistrygroup.org <http://www.brandregistrygroup.org/>  
Skype phsheppard