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Business Constituency (BC) comment on release of geo names in .HYUNDAI, .KIA, and .GODADDY new gTLDs

  • To: "comments-ctn-release-tlds-27apr16@xxxxxxxxx" <comments-ctn-release-tlds-27apr16@xxxxxxxxx>
  • Subject: Business Constituency (BC) comment on release of geo names in .HYUNDAI, .KIA, and .GODADDY new gTLDs
  • From: Steve DelBianco <sdelbianco@xxxxxxxxxxxxx>
  • Date: Thu, 9 Jun 2016 15:58:59 +0000

The Business Constituency (“BC”) appreciates the opportunity to provide 
comments regarding the proposed amendments to the .HYUNDAI, .KIA, and .GODADDY 
registry agreements submitted through the Registry Services Evaluation Policy 
(“RSEP”) on 22-Sept-2015, 22-Sept-2015, and 04-April-2016, respectively, and 
posted for public comment on 27-April-2016 at 
https://www.icann.org/public-comments/ctn-release-tlds-2016-04-27-en


The .HYUNDAI, .KIA, and .GODADDY Requests


In their respective RSEP requests, Registry Operators Hyundai Motor Company, 
KIA Motors Corporation, and Go Daddy East, LLC seek the release of all country 
and territory names, as defined in Section 4 of Specification 5 of the Registry 
Agreement, at all levels of the .HYUNDAI, .KIA, and .GODADDY TLDs.  The BC 
fully supports these requests submitted by .BRAND registries.


The BC has consistently supported the release of country and territory names at 
all levels in .BRAND TLDs; this comment aligns with those prior comments.  (see 
list of Business Constituency comments below).


As set forth in our previous comments supporting similar RSEP requests, the BC 
believes that the use of country and territory names will allow .BRAND 
registries to create customized and relevant localized content for consumers in 
various countries and regions across the world, especially in developing 
nations with predominantly non-English-speaking populations.  This geographic 
segmentation will not only bring greater efficacy to .BRAND TLDs, but it will 
benefit businesses and consumers alike by fueling economic development in 
regions which currently have limited choice with respect to linguistically and 
culturally tailored domain names and content.



In addition, we firmly believe that the release of country and territory names 
for .BRAND TLDs will enhance security and trust in online commerce by 
permitting businesses to exercise more control over the security and stability 
of their customized web sites.



Finally, the BC considers that use of country and territory names within a 
.BRAND registry will always avoid confusion with an official government web 
property.  Indeed, the very basis of the .BRAND TLD model is for the brand to 
serve a unique source identifying function at the top-level, and for geographic 
names to serve a purely descriptive function at the second level.  Thus, 
especially given the context of the underlying commercial sites, consumers 
directed to country.brand domain names will always be aware that they are 
engaging with a geographically-targeted version of a company’s official web 
site as opposed to a government property.  The BC also notes the historical 
availability of country and territory names at all levels in all legacy TLDs.  
.BRAND TLDs should be afforded the same opportunity to allocate such names, 
given that the risk of abuse or confusion by the use of such names in a .BRAND 
registry is low.



Prior BC comments on release of country and territory names at all levels in 
.BRAND TLDs:


Comment on Neustar's Proposal for Country and Territory 
Names<http://forum.icann.org/lists/comments-ctn-release-neustar-19sep14/pdfjYdQmbpklt.pdf>
 (Nov. 8, 2014);

Comment on the Release of Country and Territory Names in the .BMW and .MINI 
TLDs<http://forum.icann.org/lists/comments-bmw-mini-amendment-11dec14/msg00001.html>
 (Jan. 24, 2015);

Comment on Release of Country and Territory Names for the .EMERCK, .BERLIN, and 
.HAMBURG 
TLDs<http://forum.icann.org/lists/comments-emerck-hamburg-berlin-amendment-02mar15/msg00000.html>
 (April 1, 2015);

Comment on Release of Country and Territory Names for the .HONDA, .AXA, .EPSON, 
.HSBC, .XYZ and .COLLEGE 
TLDs<http://forum.icann.org/lists/comments-ctn-release-tlds-31mar15/msg00000.html>
 (April 28, 2015);

Comment on Release of Country and Territory Names for the .SONY, .ARCHI, .BIO 
and .SAARLAND 
TLDs<http://www.bizconst.org/wp-content/uploads/2015/06/BC-comment-on-Release-of-countryterritory-names-in-.SONY-.ARCHI-.BIO-.SAARLAND.pdf>
 (June 14, 2015);

Comment on Release of Country and Territory Names for the .KOMATSU and .RICOH 
TLDs<http://www.bizconst.org/wp-content/uploads/2015/06/comment-on-proposed-amendments-to-.KOMATSU-and-.RICOH-registry-agreements.pdf>
 (June 14, 2015);

Comment on Release of Country and Territory Names for the .GLOBAL, .BNPPARIBAS, 
.BRIDGESTONE and .FIRESTONE 
TLDs<http://www.bizconst.org/wp-content/uploads/2015/08/BC-comment-on-geo-names-in-GLOBAL-FIRESTONE-etc.pdf>
 (August 2, 2015);

Comment on Release of Country and Territory Names for the .BROTHER .GEA .ACO 
.SECURITY .PROTECTION .THEATRE and .RENT 
TLDs<http://www.bizconst.org/wp-content/uploads/2015/10/Comment-on-geo-names-in-registry-agreemetnf-for-BROTHER-and-others.pdf>
 (Oct. 22, 2015);

Comment on Release of Country and Territory Names for the .STUDY, .COURSES, 
.LAMBORGHINI, XN--3OQ18VL8PN36A, .VOLKSWAGEN, .BUGATTI, .AUDI and .DELTA 
TLDs<http://www.bizconst.org/wp-content/uploads/2016/01/BC-comment-on-amending-Registry-Agreements-for-.STUDY-.COURSES-.LAMBORGHINI-.VOLKSWAGEN-.BUGATTI-.AUDI-and-.DELTA_.pdf>
 (Jan. 27, 2016);

Comment on Release of Country and Territory Names for the .TORAY and .PICTET 
TLDs<https://cbu.memberclicks.net/assets/docs/positions-statements/2016/2016_05may%20bc-comment-on-release-of-geo-names-in-toray-and-pictet-tlds.pdf>
 (May 10, 2016).

—

This comment was drafted by Andy Abrams and approved in accord with the BC 
Charter.

Attachment: BC comment on release of geo-names in .HYUNDAI, .KIA, and .GODADDY new gTLDs.pdf
Description: BC comment on release of geo-names in .HYUNDAI, .KIA, and .GODADDY new gTLDs.pdf



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