Employ Media' sTLD Charter Amendment
*July 15, 2010* *Peter Dengate Thrush, Chairman Members of the Board of Directors International Corporation for Assigned Names and Numbers Internet Corporation for Assigned Names and Numbers 4676 Admiralty Way, Suite 330 Marina del Rey, CA 90292-6601* *Dear Chairman Dengate Thrush and Members of the Board:* * * *I am writing on behalf of Evviva Brands, LLC, an employer brand consultancy, to urge you to reject Employ Media's request for authority to permit second level registration of strings that do not correspond to an employer's name in the .jobs sponsored top level domain. My organization would be directly and adversely affected by this request and therefore opposes the unilateral expansion of the .jobs charter to encompass regional and industry-specific second-level registrations. * *Since 1993, the community of online employment service companies--job boards, associations, staffing firms, newspapers and other publications that operate job posting and/or resume search databases--has effectively served working men and women and employers worldwide. These same organizations have also significantly improved the career prospects of veterans, minorities, disadvantaged persons and those affected by natural disasters such as Hurricane Katrina. * *The separate and distinct communities of employers, staffing agencies, third party recruiters, job boards, and even career services are now threatened by the proposed expansion of the .jobs top level domain (TLD). The charter holder is attempting to extend the application of the TLD from its approved community--direct employers--into the online employment services community by introducing geocentric (i.e., Atlanta.jobs, NewYork.jobs, Athens.jobs) and occupation specific (i..e, nurse.jobs, salesperson.jobs, systemsanalyst.jobs) web sites. It now has a proposal to implement this plan before the governing board of the Internet Corporation for Assigned Names & Numbers (ICANN).* *This proposal violates both the spirit and the letter of the charter holder's contract with ICANN. No less important, it will grievously harm the online employment services community and therefore my organization by confusing the job seekers and employers who have long been the customers of the community. * *Sincerely,* * * *David* * * *David Y. Kippen, PhD *CEO, Evviva Brands www.evvivabrands.com 3221 20th Street San Francisco, CA 94110 (c) +1 (415) 320-9777 (o) +1 (415) 997-VIVA (8482) (f) +1 (415) 948 2008 www.facebook.com/EvvivaBrands NOTICE: This electronic mail transmission, including any attachments, contains confidential information of Evviva Brands and/or its clients. It is intended only for the person(s) named, and the information in such e-mail shall only be used by the person(s) named for the purpose intended and for no other purpose. Any use, distribution, copying or disclosure by any other persons, or by the person(s) named but for purposes other than the intended purpose, is strictly prohibited. If you received this transmission in error, please notify the sender by reply e-mail and then destroy this e-mail. When addressed to Evviva Brands' clients, any information contained in this e-mail shall be subject to the terms and conditions in the applicable client contract.