Employ Media' sTLD Charter Amendment

[David Kippen <kippen@xxxxxxxxxxxxxxxx>]

*July 15, 2010*

*Peter Dengate Thrush, Chairman
Members of the Board of Directors
International Corporation for Assigned Names and Numbers
Internet Corporation for Assigned Names and Numbers
4676 Admiralty Way, Suite 330
Marina del Rey, CA 90292-6601*

*Dear Chairman Dengate Thrush and Members of the Board:*

*
*

*I am writing on behalf of Evviva Brands, LLC, an employer brand consultancy,
to urge you to reject Employ Media's request for authority to permit second
level registration of strings that do not correspond to an employer's name
in the .jobs sponsored top level domain. My organization would be directly
and adversely affected by this request and therefore opposes the unilateral
expansion of the .jobs charter to encompass regional and industry-specific
second-level registrations. *

*Since 1993, the community of online employment service companies--job
boards, associations, staffing firms, newspapers and other publications that
operate job posting and/or resume search databases--has effectively served
working men and women and employers worldwide. These same organizations have
also significantly improved the career prospects of veterans, minorities,
disadvantaged persons and those affected by natural disasters such as
Hurricane Katrina.
*

*The separate and distinct communities of employers, staffing agencies,
third party recruiters, job boards, and even career services are now
threatened by the proposed expansion of the .jobs top level domain (TLD).
The charter holder is attempting to extend the application of the TLD from
its approved community--direct employers--into the online employment
services community by introducing geocentric (i.e., Atlanta.jobs,
NewYork.jobs, Athens.jobs) and occupation specific (i..e, nurse.jobs,
salesperson.jobs, systemsanalyst.jobs) web sites. It now has a proposal to
implement this plan before the governing board of the Internet Corporation
for Assigned Names & Numbers (ICANN).*

*This proposal violates both the spirit and the letter of the charter
holder's contract with ICANN. No less important, it will grievously harm the
online employment services community and therefore my organization by
confusing the job seekers and employers who have long been the customers of
the community. *

*Sincerely,*

*
*

*David*

*
*
*David Y. Kippen, PhD
*CEO, Evviva Brands
www.evvivabrands.com
3221 20th Street
San Francisco, CA 94110
(c) +1 (415) 320-9777
(o) +1 (415) 997-VIVA (8482)
(f) +1 (415) 948 2008

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