Thanks for your compliment... I think, despite the many screwups of the registries
and registrars, new TLDs can still catch on if they start getting used, and the public
starts seeing them used. It will be very hard for new TLDs to enter the public
consciousness, as much of the public has "internalized" a stupid, ignorant conception
of domain names where it's just a flat namespace with .com at the end (and many of
them can't even get it correct at that -- I observe people to do all sorts of silly
things like type URLs into search engines rather than the location bar, or try to
stick "www." on the front of email addresses) -- but it's not impossible. It
would help if the registries of the new TLDs started advertising in noticeable places.
Just one commercial on the Super Bowl mentioning a new TLD would have had a lot of
impact. (But, did you notice, the Super Bowl advertisers this year mostly avoided
mentioning domain names at all... the "Dot Com Boom" is long over, and even the Internet-related
companies like E-Trade did commercials this year without ever mentioning the dreaded
phrase "Dot Com" -- I guess they presumed their intended audience already knew how
to find them on the Net so they didn't have to quote their address specifically --
and non-Internet company commercials like for beer and credit cards, less often felt
the obligation to show a URL than before. So ".com" isn't being as obsessively
hammered into the public any more; it's passe' by now; there's an opening for new
names if they can promote themselves.)
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--Dan
Dan's Domain Site: http://domains.dantobias.com/
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