Quote from link below:
"Left unclear in initial media accounts, however, is that
what New.net offers aren't new top-level domains at all, but cleverly designed third-level
domains dressed up to look like cousins of .com, .org and .net. When a user buys
a New.net address in .shop, for instance, the address they are really purchasing
is registered globally with three suffixes (for instance www.address.shop.new.net)
but appears in that user's browser address bar bearing only the .shop suffix (address.shop)."
What
about the TLD that ICANN introduces that conflicts with current one?
You would
almost believe they did this to delay new TLDs, wouldn't you? ;-)
WIPO.org.uk