Dear Stokdoctor,I am happy
to tell you that you are, indeed, reading our application incorrectly. You
will be happy to know that we in no way inted to limit any of the TLD's we have applied
for, to brick and mortar companies. In fact, our intent is quite the oposite.
It
is our belief that the .shop, .svc and .mall TLD's are the perfect way to merge the
Internet and brick and mortar worlds together. We see it as both a way for
brick and mortar companies to find a new home for e-commerce, as well as a place
for Internet-based companies to better differentiate their sites so customers can
find what they are looking for more easily, which should in-turn increase efficiencies
in e-commerce.
Additionally, .mall and .shop are both the same stream. Both
would work for any and all e-commerce sites. Also, .svc is not intended for
companies who only "have a truck," but is applied for as a possible way to even better
and further differentiate companies who provide a service on the web and/or on the
street, from companies who sell on the web and/or on the street.
I hope this helps
clear up any confusion you may have toward these proposed TLD's. It would be
a considerable misnomer to describe Commercial Connect as "brick and mortar guys,"
since one half of the venture is a company solely in business to provide computer
consulting services and Internet access to customers, and the other, while certainly
in the business of providing space for retail stores, has over the the last five
years taken significant leadership roles concerning the Internet and its benefits
to all users and specifically e-commerce.
Sincerely,
Daniel Kalef
Commercial
Connect