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Re: [alac] Analysis of .coop, .museum, and .aero renewals

  • To: John R Levine <johnl@xxxxxxxx>
  • Subject: Re: [alac] Analysis of .coop, .museum, and .aero renewals
  • From: Annette Muehlberg <annette.muehlberg@xxxxxx>
  • Date: Fri, 30 Dec 2005 15:03:00 +0100

Once more a proof how important language and culture are for the domain business.

Why should people register worldwide at .coop? What does it mean to them?

Those, who know some english start thinking what it might mean: a place for chicken, a fish basket, a storage room, a jail, some technical words in the area of mining,... and maybe cooperative, which, at least in german we would write with a dash, "co-op", and there has been for a long time one famous store chain called "co-op", so no one else would use it.

And if .coop is actually meant to be used by cooperatives, why should they use it? Don`t they want to make business? Why shouldn't they use .com?
Would be interesting to know on what survey the .coop busines plan is based.

Happy New Year to all!


John R Levine wrote:

On my blog at http://weblog.johnlevine.com

Quiz: the .coop domain now has about 5,600 registrations.  In the business
plan in the application, the most pessimistic estimate of the number of
registrations after four years was:

a) 8,000
b) 40,000
c) 100,000

(Helpful hint: there are about 750,000 co-ops in the world, ranging from
tiny rural one-room co-ops to giants like Sunkist and Land O' Lakes.)

John Levine, johnl@xxxxxxxx, Primary Perpetrator of "The Internet for Dummies",
Information Superhighwayman wanna-be, http://www.johnlevine.com, Mayor
"I shook hands with Senators Dole and Inouye," said Tom, disarmingly.

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