RE: [bc-gnso] DRAFT for new Membership Package/Review Comments from Members welcomed

[Marilyn Cade <marilynscade@xxxxxxxxxxx>]

thanks, Philip. 
Your insights are always helpful. 
There was no intent to overload a member prospect with information, but to have 
current information. The present material includes references for instance, 
from two companies who have not been members for two years or more. :-) I did 
mention to all that this format needs to be improved on by a real editor. The 
draft is intended to also get your comments on its accuracy and currency. 
No worries about the number of pages that a membership package will end up as. 
That is what a good editor is for!!! For now, if I can get further comments on 
whether the information is accurate, current, that would be great.  Then we can 
move ahead with getting something finalized for an editor to work from! 
Thanks to all who have provided comments. 
Marilyn Cade









From: philip.sheppard@xxxxxx
To: bc-gnso@xxxxxxxxx
Subject: [bc-gnso] DRAFT for new Membership Package/Review Comments from 
Members welcomed
Date: Mon, 19 Apr 2010 09:56:38 +0200








Marilyn and those 
anonymous members who helped on this,
it is certainly a 
good idea to update the BC member recruitment materials.
Key updates 
are needed on headline policy.
I note the previous 
version was 2 pages long and contained 948 words.
The proposed new 
version is 7 pages long and contains 1635 words.
Maybe this is why 
Berry proposed an executive summary.
 
Before offering any 
edits, it may be useful to step back a little a think what this document is 
for.
Past feedback from 
potential and leaving members has been petty 
consistent.
"ICANN is too remote 
to my immediate business needs" "ICANN is too time consuming to 
follow".
These are the 
barrier our words must overcome.
 
Anyone considering 
joining is in the first instance directed to the Join us section of our web 
site.
The text of the Join 
Us section should be available as now in a form that can be e-mailed or 
printed. 

But whatever the 
channel of communication, its objective is the same:
a) it should be in one 
digestible bite a compelling reason to join
b) It should make them interested 
to learn more by either exploring other pages of the web site or asking 
questions of those recruiting them.
 
For me what it 
should not do is try to explain the ICANN process or even ICANN policy in any 
detail. That must come later after the potential member has made the connection 
between ICANN output and relevance to their business. 
 
So lets ask 
ourselves does this 7 page document meet these objectives?
 
Philip