[bc-gnso] RE: ICANN releases Phase II economic study

["Deutsch, Sarah B" <sarah.b.deutsch@xxxxxxxxxxx>]

The data certainly doesn't seem to support adding new gTLDs.  The data also 
confirms the fact that large trademark owners are engaged in purely defensive 
registrations outside of .com.  The smarter brand owners use the other gTLDs to 
try to redirect whatever traffic they can back to their primary sites. 




Sarah B. Deutsch 
Vice President & Associate General Counsel 
Verizon Communications 
Phone: 703-351-3044 
Fax: 703-351-3670 


-----Original Message-----
From: owner-bc-gnso@xxxxxxxxx [mailto:owner-bc-gnso@xxxxxxxxx] On Behalf Of 
Steve DelBianco
Sent: Friday, December 03, 2010 1:17 PM
To: 'bc - GNSO list'
Subject: [bc-gnso] FW: ICANN releases Phase II economic study


New gTLD Economic Study Phase II Report is Released

3 December 2010

Following on from the previously published Economic Framework for the Analysis 
of the Expansion of Generic Top-Level Domain Names
<http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16
jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic 
analysis has now been completed.

See Economic Considerations in the Expansion of Generic Top-Level Domain Names, 
Phase II Report: Case Studies (Phase II Report) 
<http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations
-03dec10-en.pdf>[PDF, 782 KB].

In this Phase II Report, Greg Rosston from Stanford University and Michael Katz 
from the University of California Berkeley, with the cooperation of Compass 
Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of 
gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, 
results from empirical research on the domain names associated with top 
international brands, and a high-level summary of the empirical findings of 
their overall analysis

All other economic studies performed in preparation for the New gtLD Program 
can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under 
the heading, "TLD Demand and Economic Analysis