RE: [bc-gnso] RE: ICANN releases Phase II economic study

["Chris Chaplow" <chris@xxxxxxxxxxxxx>]

Lots of interesting data all pulled together in one place.
Short conclusion at end.
I agree with Sara  that the data does not offer support to any economic
argument.

I find the .aero case the most instructive:

55. The .aero experience with airport codes as second-level domain names
indicates that airports have not perceived significant benefits from the
gTLD.

56. In short, although there are thousands of airports around the world, and
SITA reserved all of its three-character IATA codes, totaling over 13,000
pre-registered domain names, only about 210 airports registered their codes
prior to the announcement that they would be released, only about 25
registered the codes after the announcement that they would be released, and
only ten registered them after the  release occurred.

In a reserved environment only 210 airports out of 13k registered their 3
letter codes. 
Then threatened with the secure environment of the air industry  another 35
claimed their codes. 

This is the real demand. 

We can only estimate how many airports would have registered if faced with
an open environment but this ratio would be the defensive vs real
registration.



Chris Chaplow
Managing Director
Andalucía.com S.L.
Avenida del Carmen 9
Ed. Puertosol, Puerto Deportivo
1ª Planta, Oficina 30
Estepona, 29680
Malaga, Spain
Tel: + (34) 952 897 865
Fax: + (34) 952 897 874
E-mail: chris@xxxxxxxxxxxxxxx
Web: www.andaluciaws.com



-----Mensaje original-----
De: owner-bc-gnso@xxxxxxxxx [mailto:owner-bc-gnso@xxxxxxxxx] En nombre de
Deutsch, Sarah B
Enviado el: viernes, 03 de diciembre de 2010 19:57
Para: 'Steve DelBianco'; 'bc - GNSO list'
Asunto: [bc-gnso] RE: ICANN releases Phase II economic study


The data certainly doesn't seem to support adding new gTLDs.  The data also
confirms the fact that large trademark owners are engaged in purely
defensive registrations outside of .com.  The smarter brand owners use the
other gTLDs to try to redirect whatever traffic they can back to their
primary sites. 




Sarah B. Deutsch 
Vice President & Associate General Counsel 
Verizon Communications 
Phone: 703-351-3044 
Fax: 703-351-3670 


-----Original Message-----
From: owner-bc-gnso@xxxxxxxxx [mailto:owner-bc-gnso@xxxxxxxxx] On Behalf Of
Steve DelBianco
Sent: Friday, December 03, 2010 1:17 PM
To: 'bc - GNSO list'
Subject: [bc-gnso] FW: ICANN releases Phase II economic study


New gTLD Economic Study Phase II Report is Released

3 December 2010

Following on from the previously published Economic Framework for the
Analysis of the Expansion of Generic Top-Level Domain Names
<http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16
jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic
analysis has now been completed.

See Economic Considerations in the Expansion of Generic Top-Level Domain
Names, Phase II Report: Case Studies (Phase II Report)
<http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations
-03dec10-en.pdf>[PDF, 782 KB].

In this Phase II Report, Greg Rosston from Stanford University and Michael
Katz from the University of California Berkeley, with the cooperation of
Compass Lexecon and its Theresa Sullivan, provide an analysis including a
taxonomy of gTLD types, potential benefits of new gTLDs, potential costs of
new gTLDs, results from empirical research on the domain names associated
with top international brands, and a high-level summary of the empirical
findings of their overall analysis

All other economic studies performed in preparation for the New gtLD Program
can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under
the heading, "TLD Demand and Economic Analysis