RE: [bc-gnso] RE: ICANN releases Phase II economic study

["Deutsch, Sarah B" <sarah.b.deutsch@xxxxxxxxxxx>]

.Aero is very instructive.  

Any industry that charges money for micro-packets of peanuts is an excellent 
proxy to test for real demand.  I learned two things.  First, the numbers show 
that this entire industy is not willing to fork out unncessary money for domain 
names outside of .com.  Second, apparently your seat cushion can serve as a 
floatation device in case of a water landing.




Sarah B. Deutsch 
Vice President & Associate General Counsel 
Verizon Communications 
Phone: 703-351-3044 
Fax: 703-351-3670 


-----Original Message-----
From: Chris Chaplow [mailto:chris@xxxxxxxxxxxxx] 
Sent: Friday, December 03, 2010 5:09 PM
To: Deutsch, Sarah B; 'Steve DelBianco'; 'bc - GNSO list'
Subject: RE: [bc-gnso] RE: ICANN releases Phase II economic study



Lots of interesting data all pulled together in one place.
Short conclusion at end.
I agree with Sara  that the data does not offer support to any economic 
argument.

I find the .aero case the most instructive:

55. The .aero experience with airport codes as second-level domain names 
indicates that airports have not perceived significant benefits from the gTLD.

56. In short, although there are thousands of airports around the world, and 
SITA reserved all of its three-character IATA codes, totaling over 13,000 
pre-registered domain names, only about 210 airports registered their codes 
prior to the announcement that they would be released, only about 25 registered 
the codes after the announcement that they would be released, and only ten 
registered them after the  release occurred.

In a reserved environment only 210 airports out of 13k registered their 3 
letter codes. 
Then threatened with the secure environment of the air industry  another 35 
claimed their codes. 

This is the real demand. 

We can only estimate how many airports would have registered if faced with an 
open environment but this ratio would be the defensive vs real registration.



Chris Chaplow
Managing Director
Andalucía.com S.L.
Avenida del Carmen 9
Ed. Puertosol, Puerto Deportivo
1ª Planta, Oficina 30
Estepona, 29680
Malaga, Spain
Tel: + (34) 952 897 865
Fax: + (34) 952 897 874
E-mail: chris@xxxxxxxxxxxxxxx
Web: www.andaluciaws.com



-----Mensaje original-----
De: owner-bc-gnso@xxxxxxxxx [mailto:owner-bc-gnso@xxxxxxxxx] En nombre de 
Deutsch, Sarah B Enviado el: viernes, 03 de diciembre de 2010 19:57
Para: 'Steve DelBianco'; 'bc - GNSO list'
Asunto: [bc-gnso] RE: ICANN releases Phase II economic study


The data certainly doesn't seem to support adding new gTLDs.  The data also 
confirms the fact that large trademark owners are engaged in purely defensive 
registrations outside of .com.  The smarter brand owners use the other gTLDs to 
try to redirect whatever traffic they can back to their primary sites. 




Sarah B. Deutsch
Vice President & Associate General Counsel Verizon Communications
Phone: 703-351-3044
Fax: 703-351-3670 


-----Original Message-----
From: owner-bc-gnso@xxxxxxxxx [mailto:owner-bc-gnso@xxxxxxxxx] On Behalf Of 
Steve DelBianco
Sent: Friday, December 03, 2010 1:17 PM
To: 'bc - GNSO list'
Subject: [bc-gnso] FW: ICANN releases Phase II economic study


New gTLD Economic Study Phase II Report is Released

3 December 2010

Following on from the previously published Economic Framework for the Analysis 
of the Expansion of Generic Top-Level Domain Names
<http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16
jun10-en.pdf> [334 KB] (June 2010), Phase II of this independent economic 
analysis has now been completed.

See Economic Considerations in the Expansion of Generic Top-Level Domain Names, 
Phase II Report: Case Studies (Phase II Report) 
<http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations
-03dec10-en.pdf>[PDF, 782 KB].

In this Phase II Report, Greg Rosston from Stanford University and Michael Katz 
from the University of California Berkeley, with the cooperation of Compass 
Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of 
gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, 
results from empirical research on the domain names associated with top 
international brands, and a high-level summary of the empirical findings of 
their overall analysis

All other economic studies performed in preparation for the New gtLD Program 
can be found onhttp://www.icann.org/en/topics/new-gtlds/related-en.htm under 
the heading, "TLD Demand and Economic Analysis