[gnso-consumercci-dt] Nominet annual Report - Ch 5 Trust and Awareness

[Rosemary Sinclair <rosemary.sinclair@xxxxxxxxxxx>]

Hi all

More background - from a Nominet Report Domain Name Industry Report conducted 
each year

Trust amongst internet users varies based on their
knowledge and experience of using the internet. One
factor that affects this trust is the top level domain of
the site the person is using. Our research shows that UK
consumers have a distinct preference for .uk websites.
This preference is driven by a higher level of trust and a
perception that .uk sites deliver a more secure browsing
and buying experience.

http://www.nominet.org.uk/digitalAssets/46541_DNIR10.pdf



Rosemary Sinclair
Director | External Relations
Australian School of Business | Level 3 Building L5 | UNSW | Sydney  NSW  2052
Direct:  +61 2 9385 6228 | Fax: +61 2 9385 5933
Email: rosemary.sinclair@xxxxxxxxxxx<diana.ramsay@xxxxxxxxxxx>  
www.asb.unsw.edu.au<http://www.business.unsw.edu.au/>

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