How Do We Raise Global Awareness of New gTLDs?

[GV SINGH <gvsingh@xxxxxxxxxxx>]

I am commenting in English to begin with for universal understanding but as
a Thai my message in Thai follows for the benefit pf my fellow Thais as
well:


I personally feel that the most efficient and cost effective way in raising
global awareness of new gTLDs is to fast track and speed up the introduction
of IDN gTLDs corresponding to existing gTLDs such as .com,  . net and etc
and cite such successes to promote other gTLDs that will follow. I
understand that it is ICANN's goal to not allow confusingly similar strings
to be run by different operators. Accordingly, why does ICANN not allow such
IDN.IDN applications to skip the communication periods since it's only
logical that the current operators such as Verisign or Afiias etc would get
translits of the .com and .net strings in different languages.

My  game site business - domain: ?????.com (games.com in Thai) which has
been registered nearly 7 years now has been waiting to activate its idn
version "?????.???" urgently. ccTLDs already got their IDNs a year ago (for
instance ".???" ( Dot Thai in Thai). I was wondering why I and others in
similar situations would have to unfairly wait until at least end of
2012/early 2013 (that's 2 or more years from now when ICANN had previously
stated that the timing on the introduction of one (iCCTLDs) should not
disadvantage the other (iGTLDs). Already my site visitors are already
searching for my site on Google.co.th using ?????.??? (games.com in Thai).
This is evidenced from Google Keyword Tool results:

GKT results:

?????.??? 90,500 (Broad)
"?????.???" 27,100 (Phrase)

Warmest regards,
Gurjeewan S.

?????????????????????????????????????????????????????????????????????????????????????
gTLDs ?????????????????????????????????????????????????????????????????????
???? IDN gTLDs ??????????????  gTLDs ?????????????????????? ????. .com (????
.???),   .net (???? .????) ,  ????????????????????? ??????
????????????????????????????????????????????????  gTLDs ???? ? ??????????
??????????? ICANN ?????????????????????????????????????????????????
??????????????????????????????????????????????? ??????? ???? ICANN ???
???????????????????????????? IDN.IDN ?????????????????????????????? VeriSign
???? Afiias  ?????????????????????????????????????????????? .??? ???? .?????
??????????????????????????????????????????????????????

???????????????????????????  ?????.com ???????????????????? 7
??????????????????????????????????????
IDN ???????????????????????? : ?????.???  ?????????????  ????? ccTLDs
???????????????????????????????????????????????????????????????
?????.??? ????????????? ?????????????????????????????????????????????????
?????????????????????????????????????????????? 2012/????? 2013????????????????
iGTLDs (?????????????????????? 2 ?????????????) ICANN ?????????????????????
???????????????????????????????? ???????????????????????? (iCCTLDs) ???????
?????????????????????????????????????????? (iGTLDs)
???????????????????????????????? Google.co.th
????????????????????????????????????????  "?????.???" ???? ?????????????
???????????????????? Google Keyword Tools ???? GKT ?????????? :
?? GKT :

?????.???    90500 (Broad)
"?????.???" 27100 (Phrase)

??????
????????