make .pro a competitive TLD
Open up general registrations without restriction. This will start the chain of events which will lead to .pro actually becoming a competitive and viable domain. Once unrestricted registrations are allowed, registrars will become interested, and they will compete on price. When registrars compete on price, the public gets interested. But only ICANN can set that first domino in motion. Doing nothing is tantamount to condemning .PRO to obscurity - eventually it will join the likes of .travel in the "in trouble" group of TLDs.