More TLDs will only add to the feeding frenzy as cybersquatters
rush to grab whatever they think they can sell later. As a leader of a web development
team for a large corporation, I have had enough of these petty blackmail "entrepreneurs"
suggesting that if we don't buy a name related to our products, it will be sold to
some other bidder who may be out to do us harm.
If the web represents an advance
in communications, why can it not even meet the use standards of a common phone book.
We have a global look up system that chokes on the fact that there might be two Mr.
Smiths in the world and that each of them wants to be know as "Mr. Smith." The ICANN
solution has us looking for MRSmith2, MRSmithOnline, eSmithAmerica and a host of
other confusing variations of Mr. Smith. Yet, this person can be listed in the phonebook,
can be looked up and, using address and other reference points, dialed up correctly
on the phone.
Why can't the adress system be changed so that all the similarly
named entities, peoples and businesses can have their own name and not some distortion
forced by web limitations? There are many ways to deliver a name based solution that
would permit duplicate friendly names. ICANN should work to implement a meaningful
improvement and not hope to calm the feeding frezny by throwing more meat into the
water.
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