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I completely agree. There are too many sites that
legitimately can be called by the same name. What is needed is an online addressing
system analogous to the post office and the yellow pages. Each site should
be able to register under classified keywords (e.g., a keyword might be a trademark,
city, country, company name, and so on), paying so much money per keyword.
To find the site, you need the online equivalent of a helpful telephone operator,
who tells you if there are any ambiguities (more than one Mr. Smith) and gives the
list of possibilities (if there are not too many). Once you find a site, you
can bookmark it or your browser can save it for future reference. This would protect
trademark holders, and allow others to register under the same keywords (but not
as a trademark). One disadvantage is a more time-consuming database lookup;
I would solve this by allowing fees for registering keywords, but then the data is
freely available, so that Yahoo or anybody else could have their own lookup engine.
Another disadvantage is that many companies have invested quite a bit in their current
domain names; this would be mitigated by the fact that it would take some time to
move to the new system. I think it is a matter of time until some sensible worldwide
addressing system with these features like these is going to happen. Why not
address the problem now?
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