Re: [gnso-consumercci-dt] updated advice on consumer metrics, per 20-November WG conference

[Cheryl Langdon-Orr <langdonorr@xxxxxxxxx>]

Thanks for this Steve...
*Cheryl Langdon-Orr ...  **(CLO)*
 http://about.me/cheryl.LangdonOrr



On 21 November 2012 12:24, Steve DelBianco <sdelbianco@xxxxxxxxxxxxx> wrote:

>   Team,
>
>  Attached is hopefully our final version of advice on definitions,
> metrics, and targets for consumer trust, consumer choice, and competition
> in the new gTLD program.
>
>  We had a 2-hour call today where Jeff Neuman walked through registry
> stakeholder concerns and questions.  Glad to say that we addressed these
> concerns while retaining the metrics and gathering the data we think will
> be useful to the Affirmation Review team that will examine the gTLD
> expansion in 2015.
>
>  The main changes today are on page 14 regarding Consumer Choice.  In the
> prior draft, we had 4 metrics to assess how well registrants and users
> understand the benefits and restrictions of TLDs.   These metrics combined
> the needs of registrants and users, even though they have different
> perspectives.  And we had separate metrics for disclosure and "plain
> language" clarity.
>
>  In this draft, we have separate metrics for registrants and for users,
> where we directly measure their "understanding" as a result of plain
> language disclosure or other ways that foster understanding of a TLD's
> restrictions, such as advertising, registrar websites, etc.
>
>  We now have 2 metrics to replace the 4 we had in the previous version:
>
>  [2.1] Measure potential *registrants*’ understanding of TLD benefits and
> restrictions, such that potential registrants can make informed choices
> about registration of their domain names.  This measure includes only open
> gTLDs.
>
>  [2.2] Measure *Internet users*’ understanding of TLD eligibility
> restrictions, such that Internet users can make informed choices about
> reliance on domain names in that TLD.    (This measure includes all gTLDs.)
>
>
> Would be glad to explain the discussion and conclusions to any WG members
> who have questions.   Have also attached a redline comparing changes from
> v3.0 to today's version 3.1
>
>  Regards,
> Steve
>