[gnso-consumercci-dt] RE: updated advice on consumer metrics, per 20-November WG conference

["Berry Cobb" <mail@xxxxxxxxxxxxx>]

Steve,

 

Thank you for taking the pen at yesterday's call.

 

I will give the WG until 1 December to review the current draft and provide
any additional suggestions or edits.  Afterwards I will create a v4.0 and
send it to the Council for their consideration.  John will also resubmit the
motion for the December Council meeting.

 

Thank you for everyone's participation yesterday.

 

B

 

Berry Cobb

Internet Corporation for Assigned Names & Numbers (ICANN)

720.839.5735

mail@xxxxxxxxxxxxx

@berrycobb

 

 

From: Steve DelBianco [mailto:sdelbianco@xxxxxxxxxxxxx] 
Sent: Tuesday, November 20, 2012 18:24
To: gnso-consumercci-dt@xxxxxxxxx
Cc: Jeff Neuman; Berry Cobb
Subject: updated advice on consumer metrics, per 20-November WG conference 

 

Team,

 

Attached is hopefully our final version of advice on definitions, metrics,
and targets for consumer trust, consumer choice, and competition in the new
gTLD program.

 

We had a 2-hour call today where Jeff Neuman walked through registry
stakeholder concerns and questions.  Glad to say that we addressed these
concerns while retaining the metrics and gathering the data we think will be
useful to the Affirmation Review team that will examine the gTLD expansion
in 2015.

 

The main changes today are on page 14 regarding Consumer Choice.  In the
prior draft, we had 4 metrics to assess how well registrants and users
understand the benefits and restrictions of TLDs.   These metrics combined
the needs of registrants and users, even though they have different
perspectives.  And we had separate metrics for disclosure and "plain
language" clarity.

 

In this draft, we have separate metrics for registrants and for users, where
we directly measure their "understanding" as a result of plain language
disclosure or other ways that foster understanding of a TLD's restrictions,
such as advertising, registrar websites, etc.   

 

We now have 2 metrics to replace the 4 we had in the previous version:

 

[2.1] Measure potential registrants' understanding of TLD benefits and
restrictions, such that potential registrants can make informed choices
about registration of their domain names.  This measure includes only open
gTLDs.

 

[2.2] Measure Internet users' understanding of TLD eligibility restrictions,
such that Internet users can make informed choices about reliance on domain
names in that TLD.    (This measure includes all gTLDs.)

   

Would be glad to explain the discussion and conclusions to any WG members
who have questions.   Have also attached a redline comparing changes from
v3.0 to today's version 3.1

 

Regards,

Steve