[gnso-consumercci-dt] updated advice on consumer metrics, per 20-November WG conference
Team, Attached is hopefully our final version of advice on definitions, metrics, and targets for consumer trust, consumer choice, and competition in the new gTLD program. We had a 2-hour call today where Jeff Neuman walked through registry stakeholder concerns and questions. Glad to say that we addressed these concerns while retaining the metrics and gathering the data we think will be useful to the Affirmation Review team that will examine the gTLD expansion in 2015. The main changes today are on page 14 regarding Consumer Choice. In the prior draft, we had 4 metrics to assess how well registrants and users understand the benefits and restrictions of TLDs. These metrics combined the needs of registrants and users, even though they have different perspectives. And we had separate metrics for disclosure and "plain language" clarity. In this draft, we have separate metrics for registrants and for users, where we directly measure their "understanding" as a result of plain language disclosure or other ways that foster understanding of a TLD's restrictions, such as advertising, registrar websites, etc. We now have 2 metrics to replace the 4 we had in the previous version: [2.1] Measure potential registrants’ understanding of TLD benefits and restrictions, such that potential registrants can make informed choices about registration of their domain names. This measure includes only open gTLDs. [2.2] Measure Internet users’ understanding of TLD eligibility restrictions, such that Internet users can make informed choices about reliance on domain names in that TLD. (This measure includes all gTLDs.) Would be glad to explain the discussion and conclusions to any WG members who have questions. Have also attached a redline comparing changes from v3.0 to today's version 3.1 Regards, Steve Attachment:
Consumer_Metrics_Advice_FINAL_v3.1.docx Attachment:
Redline V3.0_to_v3.1.docx
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