Re: [gnso-pro-wg] Updated survey: Please comment on this version ONLY

[Liz Williams <liz.williams@xxxxxxxxx>]

Morning everyone

I have just been through all the comments -- I've sent Kristina a  
note about what we might do to address the concerns that have been  
raised.  I'll try to speak with her this afternoon.

In the meantime, you may find the approach that the .auDA has taken  
to the collection of information.

http://www.auda.org.au/news-archive/auda-29032007/.  Note that .auDA  
is using the online survey as one input into a policy process that it  
is undertaking.  Note the plain language and simply described  
definitions.

Whatever we do, we should be aiming for the most robust, factual and  
supportable findings that improve the quality and strength of any  
policy development efforts.  No doubt we will find some solutions  
shortly!

Kind regards.

Liz
.....................................................

Liz Williams
Senior Policy Counselor
ICANN - Brussels
+32 2 234 7874 tel
+32 2 234 7848 fax
+32 497 07 4243 mob




On 11 Apr 2007, at 07:24, Bruce Tonkin wrote:

> Hello Jeff,
>
> >  Have we consulted with any
> > professional survey organizations that could help us develop
> > a truly objective and meaningful survey?
>
>
> One of the discussions that came up in Lisbon with respect to  
> expertise
> for the GNSO was in the area of surveys.
>
> I think it would be worthwhile having an external organisation  
> actually
> run the survey and report on whether the results are statistically
> significant etc.  This will help build knowledge and expertise within
> ICANN on the running of surveys.
>
> Key issues include:
>
> (1) getting the questions phrased in a neutral manner and also so that
> the questions can be understood
>
> (2) Defining the target market, and identifying how big of a sample of
> the target market is necessary to get statistically significant  
> results.
> Example target markets could be internet users in general, domain name
> holders, fortune 500 companies, members of GNSO constituencies,
> intellectual property constituency members etc.
>
> (3) Analysing the results of the survey and identifying if the  
> outcomes
> are statistically significant
>
> Having a survey posted on an ICANN website, where various parties  
> for or
> against a particular outcome encourage their contacts to fill in the
> survey in a particular way is not useful.    E.g presenting the  
> results
> of a survey as the view of domain name holders, when only fortune 500
> companies respond is not appropriate.   On the other hand, presenting
> results on what fortune 500 companies think is a useful piece of data,
> just as presenting data on what a defined list of GNSO constituency
> members think is also useful (e.g we could choose a random sample  
> of all
> members of GNSO constituencies from a list of all constituency  
> members).
> It is interesting that as far as I know we don't yet actually have a
> definitive public list of members of GNSO constituencies.
>
> Regards,
> Bruce Tonkin