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[pdp-pcceg-feb06] References to Traffic Data Provision

  • To: <pdp-pcceg-feb06@xxxxxxxxxxxxxx>
  • Subject: [pdp-pcceg-feb06] References to Traffic Data Provision
  • From: "Philip Sheppard" <philip.sheppard@xxxxxx>
  • Date: Wed, 17 Jan 2007 16:35:29 +0100

Jef raises an interesting question and one that begs the questions / 
observations:
- if the data in question is truly non-personal what is its commercial value in 
collection?
- in the EU the assumption is that data should not be used for purposes other 
than that
originally intended - I believe there is a precautionary principle here.
- are there mechanisms where non-personal data may be combined with other data 
and the
result will be personally identifiable data ?

On point three, by way of example, grocery bar codes and RFID chips compile 
non-personal
data but once combined with data from shoppers loyalty cards, the result is a
commercially-rich data base of individual shopping patterns.

Philip








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