Re: [npoc-voice] NPOC outreach strategy

[Andrei Barburas <abarburas@xxxxxxxx>]

Hello Klaus,

I fully agree to your proposal.

Just a quick note; I believe we should regularly evaluate whether we are on
track with our plans or not. Probably every 2Qs would be a good idea.

Regards,



*Andrei Barburas*

Community Relations Services Officer



International Institute for Communication and Development (IICD)

P.O. Box 11586, 2502 AN The Hague, The Netherlands

NPOC, ICANN member


Mobile: +31 62 928 2879

Phone: +31 70 311 7311
Fax: +31 70 311 7322
Website: www.iicd.org



*People  ** **ICT   Development*



On Mon, Oct 1, 2012 at 4:38 PM, klaus.stoll <klaus.stoll@xxxxxxxxxxxxxx>wrote:

>   Dear Friends
>
> Greetings. As membership secretary of NPOC I would like to run some draft
> ideas for a NPOC outreach strategy 2012-14 by you. This is just a draft to
> provoke thoughts and enlist you for NPOC activities. Naturally it is
> written from the prospective of my organization GKPF but I want to fully
> integrate the needs and perspective of your organizations, so let me know.
> It is my dream to have NPOC not just as a powerhouse to inform the ICANN
> decision making process, but it is my dream to have a large membership
> based organization where the members are fully informed and engaged with
> Internet Governance and able to take the fullest of advantage for their
> important non commercial work. I therefor urge you to comment freely and
> also to let us know what you and your organization would like to see to be
> done and equality, how and where you would like to become active within the
> NPOC framework.
>
> *This is your organization, only you can make it work, and in order to
> make it work, you, we, need your engagement.*
>
> Yours
>
> Klaus
>
>
> *NPOC Outreach Plan 2012-2014*
>
> *Goal:*
>
> Reaching and capacity building 10% of the worlds not-for-profit
> organizations
>
> Registering 5% of the worlds not-for-profit organizations as NPOC members
>
>
>
> (Some might say, that is impossible, on the other hand I think it can be
> done and what stops us at least to try? We also need to postulate and
> follow a clear goal, we cannot just go all the time with the lowest fruit. )
>
> *Conceptual Thoughts:*
>
> 1)      NPOC outreach based solely on attracting and giving voice to
> not-for-profit organizations to ICANN Internet Governance issues is not
> enough.
>
> 2)      NPOC in order to attract and engage not-for-profit organizations
> needs to provide a added value.
>
> 3)      The added value NPOC can and should provide is raising
> e-readiness and capacity building of not-for-profit organizations.
>
> 4)      E-readiness and capacity building in the context of NPOC is
> falling into two main categories of:  a) Strategic uses of ICT’s and b)
> Internet Governance.
>
> 5)      NPOC needs partners to implement a program of e-readiness and
> capacity building that is coherent, with measurable results and impacts.
>
> 6)   NPOC needs to implement these programs also in order to raise funds
> for its own operation and sustainability as the ICANN funds available are
> helpful but by no means sufficient to run the NPOC constituency is such a
> way and to such a level that it can make the quality contribution to the
> multi stakeholder Internet Governance debate that is expected of it.
>
> 7)      NPOC’s natural partners for e-readiness and capacity building in
> the area of Strategic uses of ICT’s  is GKPF. (who else can be engaged???)
>
> 8)   Who are NPOC’s natural partners in the area of Internet Governance?
>
> 9)      NPOC, using GKPF as an enabling platform, together with ICANN
> should implement a global e-readiness and capacity building program for
> not-for-profit organizations.
>
> 10)      GKPF’s role in the implementation of the e-readiness and
> capacity building program for not-for-profit organizations is to enable and
> co-ordinate the joint efforts.
>
> 11)      Existing outreach and capacity building programs of ICANN should
> be respected and integrated in the overall execution of the plan as much as
> possible.
>
> 12)   The program has to be promoted to the global not-for-profit
> organizations through a concerted mass media information campaign that uses
> all communication and information tools modern ICT’s offer.
>
> *Program elements:*
>
> The global e-readiness and capacity building program for not-for-profit
> organizations could  contain, besides others, the following elements:
>
> 1)      4-6 annual information and outreach events that are promoted and
> accessible online and that take place at regular ICT meetings. The format
> of the events can change, (from open Q&A to formal lecture format), but
> always should address e-readiness/ strategic uses of ICT’s and internet
> governance related issues.
>
> 2)      4 annual webinars that address e-readiness/ strategic uses of
> ICT’s and internet governance related issues.
>
> 3)      6 weekly, 1-2 page issue related online Newssheet.
>
> 4)      Outreach, capacity building and issue related appearances at
> conferences. Engagement and content creation orientated engagement with
> print and TV media.  Outreach, capacity building and issue related online
> community building!.
>
> 5)      Existing or planned outreach, e-readiness/ strategic uses of
> ICT’s and internet governance related events  should be integrated into
> the program. These programs and events should stay independent but there
> should be a clear co-ordination and sharing of efforts.
>
>
>
> *Program Duration: *
>
> Initial program duration 24 month, to be extended if successful after 18
> month impact evaluation.
>
> *What input is required from the partners:*
>
> *All:*
>
> ·         Mutual respect and understanding of the partners needs and
> motives.
>
> ·         A clear commitment to the overall program.
>
> ·         A commitment to multi sector approach.
>
> ·         Clear commitment to the implementation of win/win situations.
> The most important principle of the partnership is;”*Nothing is
> implemented or done if it does not benefit ALL partners”*.
>
> *Expected Outcomes:*
>
> Reaching and capacity building the largest possible number of the worlds
> not-for-profit organizations, (10% target).
>
>
>
> Registering the largest possible amount of the worlds not-for-profit
> organizations as NPOC members, (5% target).
>
>
>
> Provision of clear engagement opportunities with all things related to ICT
> capacity building and Internet Governance.
>
>
>
> Outreach beyond the global not-for-profit organizations, in particular to
> the private and governmental sector.
>
> **
>