I disagree with the HR folks. I think .union, as a chartered gTLD, would be
an excellent example of how new gTLDs can provide a second dimension to a company
name - something that simply doesn't exist today. For instance, IBM might
have:
ibm.com - their main web site
ibm.shop - their online store
ibm.union
- their unions
ibm.corp - their corporate web site (financials, etc)
ibm.cust
- their customer support web site
ibm.gadfly - the first guy who wants to run
an ibm-sucks site
All of these are fairly common needs - one that nearly every
company with a web presence has - that are often met by subdirectories, subdomains,
or randomly clever-ified domains. Without a standard naming scheme, I as a
surfer have to rely on search engines, site navigation aids, and plain old guesses
to find.
It would be great if, knowing a company's main web site, I could
always find their tech support, gadfly, and corporate pages.