Return to tldapps Forum - Message Thread - FAQ

Username: emc2
Date/Time: Thu, October 19, 2000 at 3:07 PM GMT
Browser: Microsoft Internet Explorer V5.0 using Windows 98
Score: 5
Subject: Flaw in your argument, domain names are brands


Dear DaveBusiness,

As a person in marketing, we see web addresses as an extension of a brand. Although Mcdonald's, Kodak, Coke, Pepsi, KFC, Crush, Nike,Microsoft...etc. might not actually own a Internet shop, they will spend that $ 35.00 registration fee to protect their brand, which cost thousands of dollars, even millions of dollars to build.

This is why generic addresses, such as .shop or .biz will not work. I already told you that 85% of web address conflict are won by current trademark holders.

If a .shop or .biz is granted to a registry, you would expect a majority of existing domain name holders to re-register. This is why we call it printing money. In other words we will spend $ 35.00 to protect our brand identity.

Even though you register the domain name first, it will be taken away from you.        


Message Thread:

Privacy Policy | Terms of Service | Cookies Policy