Dear DaveBusiness,As a person in marketing, we see web addresses as an extension
of a brand. Although Mcdonald's, Kodak, Coke, Pepsi, KFC, Crush, Nike,Microsoft...etc.
might not actually own a Internet shop, they will spend that $ 35.00 registration
fee to protect their brand, which cost thousands of dollars, even millions of dollars
to build.
This is why generic addresses, such as .shop or .biz will not work. I
already told you that 85% of web address conflict are won by current trademark holders.
If a .shop or .biz is granted to a registry, you would expect a majority of existing
domain name holders to re-register. This is why we call it printing money. In other
words we will spend $ 35.00 to protect our brand identity.
Even though you register
the domain name first, it will be taken away from you.