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Username: Unexplored
Date/Time: Wed, November 1, 2000 at 9:43 PM GMT
Browser: Microsoft Internet Explorer V5.0 using Windows 98
Score: 5
Subject: Unexplored, Inc. Urges Acceptance of .Shop Registrations by Name-Space


I am Chairman, Chief Executive Officer and co-founder of Unexplored.Com, Inc., a Delaware corporation.  I am writing to urge approval of a new .Shop global top level domain (gtld) and acceptance of Name-Space, Inc.¡¯s .shop domain registrations into the root server.

By way of background, Unexplored has over Thirty Million Dollars ($30,000,000.00) in market capitalization and offices in California, Vermont, and London.    Unexplored is a web-based travel and adventure company.

Unexplored owns the domain name ¡°Safari.Shop¡±.  ¡°Safari.Com¡± is not available for sale.  Additionally, Unexplored has submitted federal trademark registrations for the trademarks ¡°SAFARINET¡± and ¡°SAFARI.NET¡±.   I am hopeful that the U.S. Patent and Trademark Office (the ¡°PTO¡±) will eventually grant Unexplored registration for these trademarks, and that Unexplored will benefit from any future ¡°sunrise¡± provisions to register its famous marks.  However, it is unlikely that the PTO will decide whether or not to grant these trademarks for at least 6 months.  In other words, Unexplored¡¯s recognition as the holder of a famous trademark probably will not happen in time to benefit from any ¡°sunrise¡± period pre-registrations. 

Unexplored has invested considerable thought and energy into developing its SAFARI brand of web-based travel services, and we are eager to obtain domain names which help promote the business.

To this end, Unexplored has registered the domain name ¡°Safari.Shop¡± through Name-Space, Inc.  We believe that this would be an excellent, consumer-friendly domain name which would have the following benefits: 

(1) The domain name is catchy.  As a web-based company, .Shop is an especially effective gtld.  Also, a domain like ¡°Safari.Biz¡± is not easily brandable;

(2) The domain is easy to remember;

(3) The domain is alliterative ¨C the first letter of ¡°Safari¡± and of ¡°Shop¡± are the same;

(4) The domain would not be confused with names such as ¡°Safari.Com¡±, as the two domain names look and sound different and convey different images; and

(5) Unlike other potential gtld¡¯s like ¡°.Store¡±, this domain is relatively short, and is thus easier to read and to type.  Shorter gtld¡¯s are also easier to advertise than domains such as ¡°Store¡± because they allow larger font in the same size ad and fewer letters (hence less cost) in a standard-sized classified ad.

In short, .Shop is an excellent choice for a new gtld, and Unexplored urges that ICANN approve that generic non-restricted gtld.

Because of my experience in paying many thousands of dollars to purchase .net and .org domain names for Unexplored, I am very pleased to have learned about Name-Space¡¯s registration services.   Once  .Shop is approved, I do not want to spend additional large sums to purchase the ¡°¡± name. 

If Name-Space¡¯s registrations are not honored, then the likelihood of beating the competition to register ¡°¡± are slim.  Unexplored¡¯s foresight in registering this domain early should be rewarded by being able to keep our branded domain.

Thank you for your attention to this matter.

J.P. Thieriot
Chief Executive Officer,, Inc.

cc:  U.S. Department of Commerce



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