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Username: bridge
Date/Time: Mon, October 23, 2000 at 11:48 PM GMT
Browser: Netscape Communicator V4.61 using Macintosh PowerPC
Score: 5
Subject: .co-op


         On behalf of the 563 mambers of People's Food Cooperative, I am writing to urge ICANN to approve the proposal for a .co-op level domain.  The NCBA and Poptel are proposing .co-op with the full endorsement of the International Cooperative Alliance. 
People's is a natural foods store in Portland, OR owned by a pool of 563 shareholders.  We run our business in keeping with the priniples of the International cooperative alliance.  I am writing to you as the Developmet Manager for People's, and also as a consumer.  It would be invaluable for me to be able to know at a browse what businesses are cooperatively run in the interrests of interbusiness transactions, as well as  personally.
As a cooperative, People's works hard to provide our members with the best products, services, and community that we can.  And we follow th Int'l Cooperative Alliances cooperative pronciples, such as member ownership and control.  That makes our job more challenging than investor owned businesses, but it has also earned us the trust of the people we serve.
Consumer mistrust of e-businesses is growing.  It's critical that cooperative businesses have an opportunity to identify themselves to consumers and others who prefer to do business with us.  While many cooperatives use .com and .org, neither accurately characterizes co-ops to the internet users.  Consumers need a way to find the businesses they trust on the internet.  The .co-op TLD will help to do that.
Though my cooperative operates in The natural foods industry, co-ops operate in virtually all industries, in 100 countries, and in both rural and urban areas; there are 750,000 cooperatives worldwide with 725,000,000 members.  As a result, the .co-op TLD will apply to a broad range of businesses across the globe.

I urge you to quickly approve .co-op.


Bridge McClelland
Store Development Manager
People's Food Cooperative



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